Video Production for Housing Developers
Housing developers, much like home builders, are at the mercy of the Federal Reserve’s control over interest rates as well as various other macroeconomic factors which influence per-capita disposable income, mortgage rates, and pricing for various materials or products including land. Rising interest rates give way to reductions in property development and subtle reductions can gradually give way to altered housing development interests. Despite fluctuations in this $231 billion dollar market, Video Production for Housing Developers can have many benefits including increased consumer interest and awareness, greater commitment to the brand, and increased sales.
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Although in ideal conditions rising housing prices do fill the pockets of housing developers , increased interest rates could discourage smart investors and the budget-conscious consumer from making a home purchase which ultimately means that the housing developers industry would see a decline in growth. Limited demand for new home growth, caused by budget-savvy consumers that simply cannot afford homes at the increased sales pricing along with the hiked up interest rates, will almost certainly have a negative impact on housing developers.
At Beverly Boy Productions we work with housing developers to produce expert video content that can be distributed online, on television, and virtually anywhere video is permitted. Our video production services include marketing videos, promotional videos, and expert interview videos as well as the production of training videos and various other forms of live-action video content for housing developers.
Promotional Videos for Housing Developers
In any industry as competitive as the housing development market, it can be particularly challenging to create content that is unique and doesn’t appear to be a regurgitated work that several other competitors have already used. Promotional Video Production for Housing Developers can help you to adjust your video marketing strategy so that you can introduce fresh, new content to your audience without coming across with the same repetitive information that could typically be written and included on a website, social media, etc.
Promotional videos don’t just sell; they tell a story, engage the consumer, and boost interest in the services that you offer. With more than 92% of marketers already incorporating video into their everyday marketing strategies and campaigns, you really can’t afford to be one of the few housing developers that isn’t utilizing promotional video content to your advantage.
Marketing Videos for Housing Developers
Marketing Video Production for Housing Developers is absolutely essential to growing your brand and building up consumer confidence. Marketing videos are shown on social media, YouTube, your own corporate website, television and in many other places, too. Consider the use of marketing videos for your housing development business for these, and various other reasons:
- 86% of home buyers use video to learn more about local communities or areas that they are thinking about moving to.
- 74% of shoppers will use video to get information about a builder, developer, or home product.
- 72% of consumers prefer video over any other media format when learning about a product or service.
- 90% of consumers say that video is helpful to their decision-making process.
- Video drives increases in organic traffic, leads & revenue.
9 out of 10 marketers will tell you that video has had a positive ROI for their business or brand. Marketing videos for housing developers are a direct connection between your brand and your target audience that you simply cannot afford to overlook.
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Training Videos for Housing Developers
As a housing or real estate developer, you’ll train incoming staff and employees in a variety of different responsibilities including real estate research, property purchasing, structural examinations, accounting & customer service as well as many others.
Training Video Production for Housing Developers can offer a consistent, always-available, and easy-to-access path to professional training that is essential to growing your team safely, efficiently, and effectively.
Training videos have many benefits including:
- Lower training costs & reduced training times for employees.
- Ease of access to training.
- Easy onboarding of newly hired employees.
- Measurable training outcomes.
- Improved employee retention in training.
Housing developers should be utilizing video training to improve their productivity, and reduce overall training time while increasing retention of training information for each new employee they bring onto the team.
Interview Videos for Housing Developers
Establishing credibility with your audience is key to building up strong leads that are engaged and interested in the housing development services that you provide. With interview videos, housing developers can share their expertise and knowledge of structural elements & architecture, land and property development, single-family, multi-family, and detached home development and various other elements that are important to the career.
Expert interview Video Production for Housing Developers can improve audience trust and commitment to your business as you boost authority and niche-specific competitive advantage for your business or brand. Ask Beverly Boy Productions about expert interview videos, and the many other professional services in Video Production for Housing Developers provided by our team to guide your brand to success!
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