Video Production for Home Builders

Home builders are at the mercy of the economy. When things are good, the home building industry is good, but when the economy begins to struggle, one of the first things we start to see is a reduction in the frequency of new home building. Rising interest rates set by the Federal Reserve will quickly cause a reduction in the number of new home building permits as homeowners and first-time buyers scale back their home-buying decisions. Video Production for Home Builders is essential to building up brand recognition and staying ahead of the competition.

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Real estate is a market that is easily influenced by a number of external macroeconomic indicators and it can be incredibly volatile at times. Recent years have seen increased revenue for home builders, but a waning growth phase amid increasing fears of recession will almost certainly call for a reduction in overall new home building growth over the next several years. The home building market which represents more than 404K builders across the country is likely to see a slight reduction in total market size from its current $121 billion dollar hold over the next 3-5 years.

Smart home builders are going to find opportunities to grow and nurture existing leads, boost audience reach, and generate new opportunities through their marketing efforts in a continued attempt to rise above any recession concerns and come out ahead any competitors in the market. Video Production for Home Builders will lead the way for many looking to expand online, grow revenue, and walk away with increased overall ROI.

Promotional Videos for Home Builders

According to recent surveys, as many as 93% of brands admit to having got a new customer through a video marketing strategy in which they promoted their brand on social media. Contrary to what you might think, promotional Video Production for Home Builders is all about selling. In fact, many promotional videos for home builders will come off as more along the lines of telling a story, informing about local community events or opportunities, or introducing unique features of a home without being overly pushy on the sales side.

Including a simple call to action that helps the audience to feel justified to pick up the phone and call or to visit your website is all you need to promote your home building business. Instead of focusing solely on selling, Team Beverly Boy creates promotional videos that target the emotions of the consumer interested in purchasing a new home. By inspiring the viewer to feel emotionally connected to what they’re watching, they’ll be more invested in your brand.

Promotional videos can:

• Increase audience awareness of your home building and construction brand.
• Introduce key details about the communities and local areas that you build in.
• Draw interest from your audience, warming the lead so that you can further nurture it on your website, social media, or via face-to-face representation.
• Increase SERP rankings, boost audience reach on social media, and drive increased leads into your home building campaigns.

The power of video to increase conversions and sales is truly incredible – you’ll see!

Marketing Videos for Home Builders

Consumers watch an average of 100 minutes of online video per day and that figure continues to grow. If you’re a home builder that isn’t utilizing video to boost your brand, you could be missing out on a huge audience of people that are engaging in video content through social media, YouTube, and various other internet pathways as well as on television each day.  Marketing videos for home builders are a great way to introduce your brand to your target audience on social media, your own corporate website or landing pages, and on other platforms including YouTube or in Google search.

Home builders can benefit from the use of a wide range of marketing videos because:

• 86% of homebuyers are using video search to find information about a community before moving.
• Video content will attract up to 300% more traffic to your website or social media for lead nurturing.
• 74% of consumers use video to get information about a specific builder or home product.
• Video drives an increase of 157% in organic traffic to your campaigns.
• Adding video to a landing page can increase conversions by 80% or more.

The potential value of video marketing for home builders is truly incredible. If you haven’t already, there’s no better time than now to jump on the video marketing bandwagon for home builders – your competition most certainly has!

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Training Videos for Home Builders

Training videos for home builders are an essential support resource that can be used to improve internal team training conditions and reduce safety hazards.

Professionally produced training videos have significant impacts on home builders and their support crews including:

• Greater likelihood of employee engagement with training program.
• Improved employee access to training which will boost up overall training program completion.
• Measurable training that stakeholders, managers, and key contractors can use to ensure all team members are in compliance with OSHA or state-mandated safety and training standards.
• Increased employee productivity, shorter training periods, and improved knowledge retention.

If you’re not already using training videos for your home building, construction or land and property development business, this is the time to do it!

Interview Videos for Home Builders

As a home builder, it’s important to prove your expertise in a number of fields including residential and/or commercial construction, customer service, many different individually contracted building and repair or maintenance services, as well as various other activities which are part of planning, constructing, and overseeing the building of a new home. If you can’t build trust in your business, you’re not going to build up many leads and you certainly will struggle with conversion.

Interview Video Production for Home Builders can eliminate many of the roadblocks that could potentially prevent you from building a sense of authority, credibility, and trust for your home building business. At Beverly Boy Productions we work closely with you and your team to produce top quality, expert videos that will guide your audience closer toward committing to your brand so that you can build a home for them. This, and the many other services mentioned, are all essential elements of the professional Video Production for Home Builders provided by Team Beverly Boy to increase trust, generate leads, boost sales, and ultimately drive revenue for the brand.

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