Video Production for Investment Banking & Securities Dealing
The investment banking and securities dealing industry generates over $183 billion and employs over 100,000 investment banking professionals. That’s a seriously massive industry! As one of roughly 13,000 investment banking businesses in your field, an effective marketing campaign is crucial for targeted marketing and positioning yourself to succeed amongst your competition. Compared to other forms of advertisement, Video Production for Investment Banking & Securities Dealing is a key consideration for your company.
Video production is an effective marketing strategy for investment banking companies. It allows you to reach potential clients while maintaining current ones. At Beverly Boy Productions, we work with security service companies to create impactful promotional videos, expert interview videos, and customer testimonials.
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Through video production, our team shows the world the financial services your business offers and, ultimately, the impact you have on companies. This engages your audience and allows you to reach your marketing and internal communication goals.
Promotional Videos for the Investment Banking & Securities Dealing Industry
Giving your security service company center stage is critical in reaching new clients. Promotional advertising keeps it in the spotlight and retains current clients. Promotional Video Production for Investment Banking & Securities Dealing engages your target audience, making it likely for them to recognize your business and either return for more information or stay as a pre-existing client.
Promo videos for security service companies work by being short and engaging. While they’re effective for television, most companies distribute promotional videos across online platforms. These include your company’s website, social media pages, email campaigns – anywhere you expect your target audience to spend their time online.
The average internet user spends nearly two and a half hours on social media, after all, and that number is only expected to increase. A short and effective promotional video on your social media outlet could increase engagement, invite new clients, and efficiently share your business with the world.
Marketing Videos for the Investment Banking & Securities Dealing Industry
Video Production for Investment Banking & Securities Dealing is as important as any other industry. With over 82% of the internet consisting of video content, this is an incredible opportunity you do not want to miss out on.
Whether you’re a boutique bank, bulge bracket bank, or middle-market bank, video marketing is a remarkable way to help clients find your business. Some of the many benefits of video production include:
– Spreading the word about their business, brand, products, or services
– Establishes the business as an authority in the investment banking and securities dealing industry
– Increases brand authenticity, building trust and credibility with clients
– Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers an extraordinary way to build trust with your audience, inform prospective clients, and share your services across virtually any platform, from social media to your own website.
Training Videos for the Investment Banking & Securities Dealing Industry
Training in the investment banking and securities dealing industry is crucial in keeping the gears of your company running. Brand new analysts may come and go like a revolving door. Personalized training videos remove the issues that come with conventional in-person training, allowing business owners and directors to save time and money while improving learning outcomes for their employees.
Indeed, training videos:
– Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
– Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
– Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
– Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Training videos are a simple and accessible way to engage your investment banking professionals while keeping training consistent throughout your company.
Interview Videos for the Investment Banking & Securities Dealing Industry
You probably think of applying for a job when you think of “interview videos,” but interview videos for the investment banking industry also include styles of marketing videos. Expert interview videos for investment banking are videos that share the perspective of your company’s team and industry leaders. These might be your senior analysts, directors, or CFO/CEO. On the other hand, customer interviews are another variety of video that allows your targeted audience to hear what clients have to say about your business.
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Both of these types of videos can build credibility for your company and increase trust and understanding with your prospective clients. They share insight from professional perspectives as well as a point of view they can relate to. Whether you’re interested in sharing your business’s leadership or what your customers have to say about your business, interview Video Production for Investment Banking & Securities Dealing is an effective way to help your company stand out above the rest.
