Video Production for Fast Food Restaurants
The fast food restaurant industry is incredibly competitive which largely impacts overall revenue growth for many major brands in the industry including some of the biggest restaurants in the fast food industry such as Chipotle, Chick-Fil-A, and McDonald’s. A $331 multi-billion dollar market that represents more than 5M employs, fast food restaurants are known for providing quick-service and predominantly quick bites that are mostly not exactly healthy.
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Most offer things like fried foods including French fries and chicken, as well as burgers, pizza, pasta, and sodas. Video Production for Fast Food Restaurants creates brand recognition & boosts audience awareness while generating a spike in consumer interest for the products & services provided by the establishment.
Promotional Videos for Fast Food Restaurants
Statistically, 84% of consumers admit that they have been convinced to purchase a product after seeing a branded video. Logically, that means that sharing branded promotional videos that represent your fast food restaurant can increase the likelihood that as many as 84% of consumers will convert into customers.
Of course, not all consumers are going to automatically choose your fast food restaurant just because they saw a video, but when your food, and fast service, is represented in a catchy, professional way it’s certain to draw interest!
Promotional Video Production for Fast Food Restaurants can help to drive sales, improve the visible nature of your establishment, and generate increased revenue for your brand. A 30- to 90-second promotional video that shares the story of your fast food restaurant and piques the interest of your target audience can be incredibly valuable, providing a significant ROI for your fast-food brand.
Marketing Videos for Fast Food Restaurants
Marketing videos are at the height of virtually everything people see and do online. Video makes up 82% or more of the internet and growing. Therefore, if you want to be a part of the 82% of what people are seeing and doing online, you need video as a foundation! Written content simply isn’t going to cut it any longer.
Marketing Video Production for Fast Food Restaurants can grow social media following, boost SERP reach & rankings, drive consumer engagement and generate trust in the brand. All of these factors, as well as many others, are behind increased entry to your restaurant and increased food sales. In fact, marketing videos can also:
- Boost consumer awareness of new products or services.
- Increase consumer understanding of branded offers.
- Drive audience interest in the brand.
- Increase food purchases.
- Boost revenue generating interactions among restaurant patrons.
With as many as four times as many consumers choosing video over written product descriptions, the incorporation of video into your product landing pages, website, and individual product-specific marketing campaigns is absolutely essential to riving significant growth & success for your fast food brand.
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Training Videos for Fast Food Restaurants
The fast food restaurant industry has some of the highest turnover rates of any industry, at times reaching 144% meaning that if a restaurant employs 30 people in a month, 43 people will leave the team that same month. It’s certainly challenging to keep positions filled, and training new hires takes up a substantial amount of time for management or key workers that do stick it out.
Training Video Production for Fast Food Restaurants can mitigate some of the training woes that come about in this industry by providing always available, easy to access training that can be utilized again-and-again each time a new worker needs onboarding or industry training.
Interview Videos for Fast Food Restaurants
Expert interview videos can spark industry-specific interest among targeted consumers that are most interested in the brand. In fact, the creation of expert interviews that represent industry leaders for the fast-food business that you operate can actually help to fuel consumer consciousness in regards to how they perceive your brand as a thought leader.
At Beverly Boy Productions, we work closely with fast food restaurant owners to create detailed, industry-specific content that includes expert interview videos which establish strength, credibility, and consumer trust in the brand. This service, along with the many other services in professional Video Production for Fast Food Restaurants, are all part of our focus on helping restaurant chains to be successful in their marketing, promotions, and training commitments both online, and offline, too.
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