Video Production for the Coal & Natural Gas Power Industry

The coal and natural gas power industry is an $87 billion dollar industry that employs over 71K people across approximately 1800 businesses nationwide. An industry that is known for its volatility, particularly in relation to economic growth and transportation, the coal & natural gas power industry has experienced a decline in demand over recent years due to industrial adaptations to cleaner energy and the reduction of U.S. manufacturing.

However, the coal & natural gas power industry can still benefit greatly from marketing and promotions, particularly where video is concerned. Video Production for the Coal & Natural Gas Power Industry represents a strengthening trend that can drive consumer awareness and increase demand.

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Major energy brands that operate in the coal & natural gas power industry can benefit from improved consumer education through marketing and advertising initiatives as well as through the addition of corporate video training programs that introduce consumers and employees to fossil fuel-powered plants and the generation of electricity through the burning of coal & various natural gasses.

While the electricity market is largely monopolized in most metropolitan and urban areas, shifts to solar power and other forms of electricity are largely behind reduction in demand. Therefore, the use of educational materials, expert video marketing, and the introduction of video based training stands to drive consistent value-add to consumers to boost residential interest and grow consumer demand for consumable energy produced using coal &/or natural gas.

At Beverly Boy Productions, we specialize in the production of marketing videos, training videos, and expert interview videos for the coal & natural gas power industry. Our expert production crews can guide your coal- or gas-fired electricity company improve the consumer understanding of products and services provided by your business increasing consumer demand for combustion power and other fossil fuel power plants.

Promotional Videos for the Coal & Natural Gas Power Industry

Much of the strategy behind promotions for coal & natural gas power producers is to adjust the public’s perception of the industry to improve their buy-in to the products and services that these businesses provide. While many major brands have long believed in the production of bold television advertising, smart gas and oil brands are now realizing the power of digital video marketing to encourage & engage consumers.

Promotional Video Production for the Coal & Natural Gas Power Industry includes the production of short, engaging social media videos that can be used to encourage consumer interest in the brand while boosting overall understanding of important offerings and reducing misinformation that could lead to poor public perception. These, and other forms of promotional videos can be used to boost consumer awareness, generate brand specific hype, and improve corporate image for these major brands.

Marketing Videos for the Coal & Natural Gas Power Industry

Image-enhancing marketing videos are another likely approach for the coal & natural gas power industry. These videos have the power to boost consumer following, increase SERP rankings, drive industry-specific acceptance, and improve ROI even for brands that are less prevalent online or off.

Marketing videos for oil & gas companies operating in the coal & natural gas power industry can:

• Increase social media reach for the brand.
• Improve consumer awareness of the business & its mission.
• Increase corporate sales and conversions.
• Improve public knowledge & brand perception.
• Drive industry specific demand increases.

Team Beverly Boy specializes in the production of many different styles and types of marketing videos to help coal & natural gas power companies achieve their marketing and advertising goals.

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Training Videos for the Coal & Natural Gas Power Industry

The production of training videos is one of the most cost effective methods of developing cross-country training programs that apply to employees who work both remotely and in-office or in the field. Training Video Production for the Coal & Natural Gas Power Industry can help corporate brands in gas and oil production to achieve a variety of hiring and training goals without increasing overall training costs.

Training videos have saved many larger businesses millions annually while providing the following benefits:

• Improved employee engagement. Employees are 75% more likely to watch a training video than to read a training manual.
• Improved knowledge retention. After several months, employees will recall upwards of 65% more when they watch a video versus reading a manual.
• Versatility and flexibility. Video is easy to access, appeals to a wide audience, and can be watched anytime, anywhere.
• Shortened training periods without reducing training material. Video can provide a more rounded training opportunity that improves outcomes with less time spent training each employee.

Interview Videos for the Coal & Natural Gas Power Industry

The production of interview videos, including expert interviews as well as customer interviews, can have several key benefits for coal & natural gas power businesses. Not only do expert interview videos boost credibility and build authority for the business, they also improve consumer trust while creating a humanized approach to the brand.

Customer interview Video Production for the Coal & Natural Gas Power Industry, along with expert interview videos, will further build social proof resulting in significant audience trust which, like other video content, is conducive to growing revenue and conversions for the business. It’s all part of the video marketing strategy every coal & natural gas power business should be considering.

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