Video Production for Heating & Air-Conditioning Contractors
Global warming and a rebounding economic climate are set to drive continued increases in demand for the heating, ventilation, air-conditioning (HVAC) and refrigeration systems industry which is largely in control of heating & air-conditioning for residential, commercial and industrial properties. While consistent demand and continued growth is expected, video marketing for heating & air-conditioning contractors is an important task that will put some years ahead of their competition. Although demand is present, Video Production for Heating & Air-Conditioning Contractors is essential for those who wish to remain ahead of market competitors.
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A $120 billion dollar market that employs more than 566K people across more than 118K businesses, the heating & air-conditioning industry primarily deals with the installation of HVAC systems and the retrofitting of heating and air systems on existing commercial buildings. The promotion of such services is largely performed on a b2b level although d2c operations also exist particularly in the residential heating and air-conditioning repair fields as well as in residential HVAC installations or alterations.
Heating and air-conditioning contractors that choose video marketing and advertising can expect consistency in growth and repetition of client engagement as they build recognizable brands that stand out against location and national competition. At Beverly Boy Productions, we specialize in Video Production for Heating & Air-Conditioning Contractors interested in growing their brands both online and offline. While we provide many different video production services, some of the most profitable for our HVAC clients include promotional videos, marketing videos, training videos, and expert interviews.
Promotional Videos for Heating & Air-Conditioning Contractors
Promotional videos are frequently posted on social media platforms, landing pages, and business websites to promote products or services provided by HVAC contractors. With more than 83% of digital traffic focused on video, and more consumers than ever before looking for videos from the brands they’re interested in, heating & air-conditioning contractors really can’t afford to overlook the power of promotional video production.
Promotional videos have many benefits including:
-Increased conversions. 84% of consumers state they are more likely to purchase a product or service after they see a branded promotional video.
-Improved sales closings. Almost 90% of sales professionals report video being helpful to them in qualifying leads and influencing sales.
-Increased email click-throughs. Video has been found to result in up to 3X more responses than emails that don’t include video.
Many different opportunities exist to use promotional video content to share the story, values, and key benefits of the brand.
Marketing Videos for Heating & Air-Conditioning Contractors
Some of the most powerful marketing strategies now include the use of video as a key media component, and for good cause: nearly 9 out of 10 viewers state that video helps them to decide to make a purchase. Further, 995 of marketers that are already using video to promote the brands they’re behind state that they’ll continue to utilize video in the years to come.
Marketing Video Production for Heating & Air-Conditioning Contractors can have substantial benefits is driving service calls and increasing installation leads. The addition of videos on a website, landing page or in email campaigns can have exponential benefits in terms of generating higher rankings, improved engagement, and increased audience conversions. In fact, marketing videos for HVAC contractors can:
-Improve SERP rankings and increase likelihood of ranking first page.
-Boost audience conversion rates increasing the number of sales calls or install leads.
-Improve brand awareness and connections. More than 94% of marketers state video convers better than all other forms of content online and offline.
Marketing videos are great for social media, too. Where HVAC brands can interact with prospects across platforms such as Facebook, TikTok, Instagram and amid other major social media brands, marketing videos have the capacity to improve audience engagement, increase consumer trust, and generate higher interactions for the brand.
Training Videos for Heating & Air-Conditioning Contractors
In an industry poised to grow the way that HVAC industry is expected to, training newly hired contractors can become incredibly costly for prospects. However, training videos for heating & air-conditioning contractors can vastly improve outcomes while saving contractors time and money long-term.
Training Video Production for Heating & Air-Conditioning Contractors can have many benefits including:
-Improved knowledge understanding and information retention.
-Increased work productivity as employees gain stronger insight into appropriate working habits.
-Improved engagement among employees. Employees are 75% more likely to watch video training than to engage in reading a written manual.
-Increased accessibility. Training videos can be watched anywhere, anytime.
In addition to these benefits, training videos improve employee ability to digest the knowledge that is being taught over in-person training and written training manuals making video the most efficient, effective and sought after method of providing training for HVAC contractors and employees.
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Interview Videos for Heating & Air-Conditioning Contractors
The production of interview videos for heating & air-conditioning contractors represents a unique approach to building credibility and authenticity for an HVAC brand. Not only are interview videos used to capture expert knowledge and stories about heating & air-conditioning brands, but the use of customer interviews can also be considered for building up audience trust and consideration for the business.
Beverly Boy Productions looks forward to assisting your HVAC brand in building a voice with video to present your business to its target market. Together, video training, promotions and marketing, and the use of customer interviews and industry expert panels represent the unique ways that Video Production for Heating & Air-Conditioning Contractors can vastly improve their outcomes.
