Tips for Producing Product Videos for Amazon: a Case Study on Video Marketing Funnels

As a retailer or ecommerce seller, producing product videos can have profound benefits for your brand if you market the retail giant, Amazon. Case study video marketing funnels are an excellent opportunity to drive your audience down the sales pipe toward becoming paid customers for your brand. At Beverly Boy Productions, we believe there’s no better way to increase your Amazon sales revenue than to produce product videos that can be used as part of your own funnel in which case study video marketing pushes the client down the path to conversion.

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To help you achieve success in your Amazon case study video marketing, we’ve come up with some tips to ensure you’re creating the right kinds of product videos for your brand. Ideally, you’re going to produce product videos to target each major stage of the sales cycle so that your target audience sees your products at just the right time, every time.

Why Produce Product Videos for Amazon?

Producing product videos for Amazon can have several key benefits for your brand. They can be used to increase organic rankings, and they can be used to generate trust among your audience. At Beverly Boy Productions, we frequently tell clients about the importance of producing product videos for their ecommerce brands for several reasons. Businesses that follow through with our advice to create product videos for Amazon case study video marketing funnels often experience the following advantages:

• Improved conversions and sales. Consumers that see product videos are more likely to follow through with the conversion of actually purchasing what’s in their shopping cart.
• Increased Google search engine rankings. According to recent studies, as many as 67% of consumers will watch a product video prior to making a purchase. This reduces page bounce rate which is a key factor in ranking among the search engine results pages (Google).
• Improved customer acquisition. Customers that find videos representing the products offered by a brand are more likely to engage further with that brand because they trust in what they see in the video more than they could trust in the brand alone.
• Improved customer service. The production of product videos that show how to use and get the most out of products has been found to reduce the number of customer service calls, returns, and other scenarios that can result from consumers not knowing everything about a product when they initially make a purchase.

Of course the creation of product videos can have many other benefits for your business, too, depending on individual factors and needs.

Tips for Producing Product Videos for Amazon Case Study Marketing Funnels

If you’re trying to find ways that you can use product videos as part of your case study video marketing, we’ve got some tips to help you out. Amazon case study video marketing requires a focus on the following:

• Showing your prospective customers what products you offer and how your products could potentially solve a unique problem that many customers are struggling with.
• Offering a detailed focus on how the use of your products can improve the customer’s experience in overcoming a specific problem.
• Including details about how the product represents a key solution and providing insight as to what that solution is specifically.
• Detailing the results that an actual customer was able to achieve as a result of their purchase of your product.

To get the best out of the videos that you produce to maximize conversions, trust, and sales for your brand, consider the following tips:

• Keep your case study and product videos focused on the benefits offered by the product and the way it can provide a solution to the target customer or client.
• Make sure to include key details surrounding the product and the way that is solves the customer’s problem.
• Use visuals to show off not just the benefits of the product, but the unique features and problem solving efforts that the product was able to provide.
• Be humble with your approach to sharing the results of your product and let the audience decide whether it is brag-worthy or not.
• Keep it short, specific, and detailed without venturing so far as to make the video appear like you were pushing something beyond the benefit of the product.

At Beverly Boy Productions we specialize in the production of product videos that can be used to drive customers further down the purchase or sales funnel toward becoming consistent paid customers for your brand. To learn more about Amazon case study video marketing and the benefits of using case study videos for your sales and marketing funnels, give our team a call. With more than two decades of experience and a plethora of past client success stories to share, we can’t wait to help your team overcome the unique challenges associated with marketing on Amazon so that your brand can be successful online.