Video Marketing for Small Businesses: Tips, Tricks & Tactics for Success

Video Marketing for Small Businesses is no longer something that a business can consider doing, it’s something that absolutely must be part of the marketing and advertising campaigns. In fact, small business owners are quickly realizing that with the right approach to strategy, the right types of videos, and the right goals in mind, video marketing has the power to create incredible gains for their brands.  To help you make decisions about video marketing for your small business, we’ve put together this list of tips, tricks, and tactics for success.

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Video Marketing Tips for Small Businesses

One of the best ways to put video marketing to use for your small business is in following the tips that come from the businesses and brands that have been successful with their video marketing already. They’ve already done the hard work, been through the trial and error process, and learned what does and doesn’t work when it comes to video marketing for small businesses. Now it’s your turn to use what they’ve learned and to put these tips to work for your brand:

• If you’re having trouble figuring out where to start with video, repurpose your top performing blog posts or written content into video. You already know there’s an audience waiting for that type of content!
• Incorporate videos into your landing pages, website pages, and email campaigns to maximize your effectiveness and reach.
• Create videos that speak to your audience and that use the same core content approach that you use with your written content so that your audience will recognize the connection to your brand.
• Don’t be afraid to try out a variety of different types of videos including live-videos on social media, interactive videos, short testimonials and other user generated video content, and professionally produced video content too!

If you’re looking for a list of videos that are most useful for small businesses, especially if you’re just getting started, consider the following types of videos that are ideal for small business marketing:

• Explainer videos. These are projected to be the number 1 type of video for small businesses.
• Testimonial videos. These not only help you build trust, they’re quick and easy to produce.
• Introduction videos. These are ideal for social media, email and your website.
• Event videos. These are great for sharing the details of your events & getting your audience hyped.
• Behind-the-scenes videos. These are ideal for humanizing your brand and building stronger connections with your small business customers.

Video Marketing Tricks for Small Businesses

Armed with some of the top tips, Video Marketing for Small Businesses becomes a little bit easier and more focused, but there are tricks of the trade that can further streamline your processes and steps to help you achieve greater success with your campaigns. If you’re interested in using videos to improve recognition of your small business online and offline, follow these tricks to promote your brand with video:

• Use video in your emails to boost conversions and click through rates by up to 300%.
• Post videos on social media to increase reach.
• Include videos on your website homepage, product or service pages, and any other pages that you want to rank. Posting a video to a website page can increase organic ranking chance.
• Use keywords and long-tail keyword phrases to describe videos that you post on YouTube and on Social Media to attract traffic and attention.
• Grab audience attention with a hook in the first 3-5 seconds of your video.
• Learn how to optimize video content based on where you intend to post. Different channels have different ideals in regards to video content.

Video Marketing Tactics for Small Businesses

As you prepare your strategy and define the tactics that you’ll use to promote your small business with video, it’s important that you carefully consider your audience and what is most appropriate to their viewing needs. Keeping your videos short and concise will generally be the approach that is best, as most marketing videos are under two minutes total length. Since your audience has an average attention span of 8 seconds, you’ve got to take steps to really hone in and grab their attention from the start.

Follow these additional tactics for success:

• Incorporate the use of contrasting text and visuals that are easy to read & digest.
• Avoid being overly wordy.
• Use short, bite-sized content for best results.
• Post frequently and consistently.

Video Marketing for Small Businesses is a rapidly growing opportunity that is drawing the attention of brand owners worldwide and for good cause. The addition of video content to a marketing campaign can greatly increase the potential for success and most marketers are satisfied with the ROI resulting from their campaigns.

Beverly Boy Productions specializes in Video Marketing for Small Businesses. Our professional film crews work day and night to provide powerful video marketing and advertising opportunities for small businesses that will help them reach their goals. To learn more about producing video content for your landing pages, websites, or email campaigns, give Beverly Boy Productions a call today!