Top 10 Benefits of Video Production for Business?
The advantages of video production for any business can be plentiful regardless of industry or the nature of the brand. Every business has a story to tell, an audience to share it with, and a mark to make with their brand and video has the power to fulfil this need. While video may have once been a “want” for marketers, today corporate video production is a “must.” In fact there’s no question as to the many benefits of video production for business, the only question is how much video can you produce and how much can you benefit from the process?
As we look at the many benefits of video production for business owners, we establish that incorporating video into the everyday marketing initiatives that a business undergoes is extremely powerful. Check out these top 10 benefits of video production for business.
1. Traffic Generation is Increased
If you’ve hit a plateau with your content marketing, there’s nothing better than video production to overcome that plateau. Traffic generation can be increased by as much as 50% or more when you choose video production for your business.
Start with producing videos that are based on the topics you’ve already done well with from a content standpoint and you can grow from there.
2. Increased Social Media Shares
Video production for business has the power to exponentially launch your business to the next level in social media. Not only do video posts go viral more frequently than written posts, they are more likely to engage your audience and up to 200% more likely to be shared.
According to Facebook, a video is 7 times more likely to be shared than a link. Incorporating video into your social media posts can have a tremendous impact on your reach and will help more people to connect with your brand.
3. Convert More Clients
Are you finding that you’re hitting a roadblock with clients? Are you noticing that you lose a lot of clientele at a particular point of your funnel?
If you’re struggling to get clients to say “Yes” , video is just what you need. One of the key benefits of video production for business is the fact that videos help visitors to convert.
Consider the use of product demonstration videos to improve the number of conversions in your sales funnel. You can also include testimonial videos in your email marketing and on your website to build trust and establish a rapport with prospective clients.
4. Incredible ROI for a Marketing Medium
As a business owner you know there are several different potential marketing options that you can undergo to build your business. But video has the highest ROI when it is introduced in a way that engages your audience and encourages them to convert.
If you don’t believe that video can increase your ROI, consider the fact that the average corporate video has higher revenue generating power than a written blog post. More than an email outreach campaign. And more than many other forms of marketing alone.
5. Increase Brand Awareness
Whether you’re trying to build a reputation for your brand online, on television, through email, or on social media.
One of the greatest benefits of video production for business is the fact that videos can build strong emotional connections with your intended audience and increase brand awareness.
Targeting clients through a variety of channels, on social platforms, through email, on television and online allows you to meet your audience where they’re at. There’s no better way to build brand awareness than with a targeted video that connects emotionally with your audience.
6. Explain the Hard to Explain
Do you sell a product or offer a service that’s difficult to explain? Is your product or service a visual item? Sometimes selling these kinds of items can be difficult. Especially if you’re just using the written word to explain them.
With video, you can teach clients about the key benefits of your product, showing them exactly how it works and the benefits it provides so that they instantly feel connected.
Not only is video a powerful method of explaining product benefits to potential clients. Since people retain 98% of what they see, they’ll be more likely to recall your brand when the time is right for them to make a purchase.
7. Increased Search Engine Rankings
Google has announced that websites and webpages that include video are 33% more likely to rank first page than those that don’t. So, if you’re struggling to make it to first page rankings, it could be as simple as adding video to your website.
Increased search engine rankings are one of several powerful benefits of video production for business owners that certainly cannot be overlooked.
8. Consumers Stop for Video
Have you ever seen how a child can be interacting in a crowd, having the time of their life, and all of a sudden they hear their favorite song.
Or any sound, really. And they stop! They immediately stop what they’re doing and they turn toward the sound they hear. They are mesmerized by it.
This is similar to the power of video for a business. Video has the power to stop consumers from scrolling and connect with them on an emotional level.
Sometimes, simply getting consumers to stop is enough to get them to focus on what you have to say and when you say it with video, you have profound power to reach conversions.
9. Deliver Powerful Call to Action
The use of video to deliver powerful call to action outcomes is huge for business owners. With video, not only can you motivate your customer, you can tell them exactly what it is you want them to do.
A professional video has the power to drive your customer to perform the desired action. Whether it’s calling you, coming to your store, or making a purchase online.
10. Deeper Emotional Connections
Finally, one of the most profound benefits of video production for business that simply cannot be achieved in any other media or marketing tactic is the deep emotional connections that result from video.
Producing videos that deliver powerful stories that your audience can resonate with will help you to create a strong bond with your prospective clients and with those that you’re already selling to. There’s no other form of marketing that has such a way of connecting with clients.
