Top Tips on Choosing Professional Production Services for Your Small Business
Video is the most sought after form of marketing media and accounts for nearly 80% of all internet traffic. Small business owners know the importance of adding video to their marketing campaigns as it has the power to increase search engine rankings, improve email marketing campaigns and click through rates, and lead to higher sales. But choosing professional production services for your small business is something that requires patience, research, and practice.
[blog-contact email=”email” label=”Get a video production quote here!”]
At Beverly Boy Productions, we specialize in a wide range of small business production services. Give us a call at 888-462-7808 to learn more.
Before you choose professional production services for your small business, it’s important to have your campaign planned and to have an idea of the type of video content that you need as well as what your budget is.
Any production company that you contact will ask for these details, so it’s best for your business to plan upfront so that you’re not left on the spot making decisions with little time.
The next steps are:
1. Ask Local Business Owners Who They Use for Video Production
If you’re a small business owner, chances are you have other friends in the industry that are also small business owners – and they might already be using video to their marketing advantage.
If so, ask around to find out who local small businesses are turning to for their professional production services. This can save you a lot of time in researching local vendors.
2. Consult Google & Social Media
You can consult Google and social media for insight into the many different production companies in your area that specialize in producing content for small businesses.
A quick search for, “Small business video production” or “Video production for small business owners” will lead you in the right direction.
3. Review Experience & Past Projects
It’s very important to choose a professional production company that has experience working with small businesses. It’s equally important to choose a company that has past projects that you approve of.
This means you need to review the portfolio to get an idea of what they are capable of. This process will likely take a couple of hours so set aside some time to review.
Look at the past clients and the work. Do you like the work? Is it entertaining? Is it professional quality? This is an important step, make sure that you do not skip this step or rush through!
4. Discuss Your Project Personally
Before choosing professional production services for your small business it is important to discuss your project with the various companies that you found locally with the skills and expertise that is suitable for your needs.
Ask them about your project, find out if they can deliver within your expected timeline, and discuss your budget. This is important to ensure that the choice you make meshes well with your business and that it’s right for your needs!
