5 Video Production and Marketing Predictions for 2021
As we begin the transition from 2020 into 2021, many businesses and brands are wondering what to expect in the coming year. Marketing and media production professionals have largely predicted things like continued focus on business pivots in 2021 as we continue to battle the widespread infections of COVID-19, but they also predict a growth of social media platforms and a rise in social media advertising. These 5 video production and marketing predictions for 2021 are just the start to something grand and new for the new year.
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1. Remote Video Production Becomes More Prominent
One of the biggest video production and marketing predictions for 2021 is that remote video production becomes a more prominent effort for businesses and brands.
In fact, we expect more businesses than ever before to requires video production drop kits and remote video production services for their media efforts. This will be part of how brands take on more DIY video production and boost their marketing efforts.
2. Social Media Becomes the Place for Shopping
Much like social media has been a place for engagement over the last several years, we’ll watch a shift towards social media as a place of shopping in the coming year.
Actually, in 2021 we’ll watch social media be more prominent than ever when it comes to not only the discovery of new products and services, but to the purchase of those products and services.
Video production and marketing that focuses on delivering consumer connections to products and product purchasing is important in 2021.
3. Buyers Seek Further Education
We strongly believe that 2021 will be a year for buyers to be more educated about their shopping habits than ever before.
You see, brands that focus on personalized video production for clients and that utilize informative and engaging videos to help share their most valuable content with consumers will see sales strive.
Buyers will consistently seek to learn more about products and services and to know and understand all they can about the brands they have interest in.
4. Virtual Events Gain Traction
COVID caused widespread use of virtual events as a means of allowing businesses and brands to continue to connect with consumers and to generate revenue despite in-person events being largely canceled.
However, even with COVID vaccines being distributed in 2021, there will be continued desire among consumers for virtual events.
Companies that use video production and marketing to their advantage to deliver virtual events to consumers are going to stand to gain ROI while pleasing their customer base.
5. Augmented Reality Becomes Prominently Endorsed
Finally, we believe that of all the video production and marketing predictions of 2021, this is the most widely misunderstood — the use of augmented reality.
Augmented reality stands to drive digital engagement in 2021. Brands that focus their video production and marketing efforts on the use of AR and similar assets are going to benefit from intense consumer interaction and engagement.
Want to learn more about how video production and marketing for 2021 is expected to expand? Give Beverly Boy Productions a call at 888-462-7808!
