How to Create a Compelling Video Production Pitch Deck
Got a really great video concept or storyline for a film? Creating a pitch deck that will compel a film producer to give your concept a chance is an art form, really. If you really want to create a compelling video production pitch deck, check out this step-by-step process to get started:
Step 1: Understand (No, REALLY Understand) Your Creative Brief
Pull out your creative brief and read it. You’ve got to really read it. In fact, maybe even read it two times, just for safety purposes!
The creative brief will be a beginning guide that you can use to produce a video production pitch deck that’s going to actually compel producers to take action and get on board with your production.
Make sure you take your time, re-read the good parts (and the bad) and know exactly what the expectation is.
Step 2: Strategize & Get Creative
Next, you’re going to get creative and start to strategize your approach. Don’t let yourself get too hung up on things like camera angles and soundtracks. Instead, focus on how you’re going to pitch your concept so that producers will see the value and make the decision to get involved.
But don’t just use strategy. You’re going to need to get creative too! Use your creativity to help pitch the concepts.
Step 3: Summarize Your Pitch Deck
You’ve got two sentences to make it count! A great story concept should be summarized like an elevator pitch — but a perfect pitch deck summary does this in just two sentences. Make sure that as you summarize your story you:
- List the hero.
- List the villain.
- Address the “how” of the story.
Step 4: Mood Board, Conceptual Drafts & Storyboard
Now it’s time to break down your concept into a mood board and individual concepts with references. This is where you’re going to work on establishing steps or tips to help prospects see your vision.
Reference other videos that represent a similar concept or theme for your story. Include existing story or video references for each of the key concepts or aspects of your video concept.
Your video production pitch deck should include storyboard images that will help your prospects to visualize the concepts that you’re addressing and begin to connect. Even if you just show a few frames from a few key concepts, this can greatly improve the likelihood of a producer wanting to see more of what you have to offer.
Step 5: Revise as a Team
The revision process is something that you should handle as a team with others on your side. Why? Because getting someone else to review your video production pitch deck from start to finish can help to solve any missing pieces, fill gaps, or improve the creative concepts before you release the conceptual deck to producers.
Revise several times, improving each aspect of your pitch as you go. The end result is going to be a successful pitch that generates traction and production for your film!
Step 6: Practice Makes Perfect
Be prepared to discuss your pitch with the audience. Whether pitching to producers or to an entirely different audience, it’s important to practice for the pitch in advance. Prepare to answer questions, address rebuttals, and stand your ground.
A client or prospect may not be amused with your deck or with certain concepts of your pitch. Prepare to defend the quality and potential success of the project and don’t let yourself be railroaded.
The video production pitch deck is something that may require some advanced thoughts and planning, but the entire process should be creative and exciting for both you and your team.