5 Elements of Video Brand Content that You Might Have Overlooked
Content that has been carefully crafted for the purpose of emanating a brand and boosting consumer awareness or confidence in a business is not only vital to growth, it’s vital to overall brand recognition.
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While many brands jump right into crafting content that drives consumer decision making processes towards a sale, big brands recognize the importance of producing video brand content that connects consumers with the values and underlying principles of the brand. These 5 elements of video brand content are sometimes overlooked, but they really shouldn’t be!
At Beverly Boy Productions we realize that professional branding is something that smaller brands often struggle with. Give us a call to learn more about the steps we’ll take to help you establish confidence and connections among consumers for your brand.
#1. A Dynamic Experience
Branded video content provides the consumer with a dynamic content experience that grows and changes as the consumer becomes more increasingly aware and understanding of the morals, values, and principles of the brand.
Changes are generally based on user behavior signals which allow brands to adapt content delivery to the consumer based on the stage in which they are current in in the buying process, how long they have been a customer, or other dynamic events.
#2. Consumers Take the Lead
Video brand content that changes alongside user behavior or preferences essentially allows the consumer to take the lead on how the content will play out.
Branded videos allow your business to connect with your audience on a deeper level, and since viewers consume more branded video content than ever before, this type of content delivers consumer-focused material that helps them to feel in full control of what happens next.
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#3. Show Don’t Tell
When producing a branded video, the idea is to show, not to tell. Show the consumer what the brand is all about and let the values or special principles that should be recognized play out in true story form.
A great story will compel the viewer to take action and does not need to necessarily tell them what to do or how. It certainly won’t interrupt.
Instead, a creative story line and seamless, agile production will ensure that your audience feels connected with your brand after watching the video. YES, it’s that simple!
#4. Brand Extension
Video brand content should always feel like a natural extension of your brand. Consumers should be able to watch a video that has been branded and feel the connection without any literal interruptions made to inject the brand into the content.
Think of any video created by a big brand, from Allstate to Nike to Apple, they always include elements and core features and connections in the story the emulate the brand in a way that helps the consumer to feel immediately connected with the content.
Great video brand content should act as an extension of the greatness that your brand already provides.
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#5. Growth Support
Great video brand content will support the growth of your brand, organically. What does this mean? It means that any branded video content that you create should help your brand to produce stronger recognition and greater audience awareness both indirectly and directly as a result of the content being produced.
Videos are often shared by consumers online through social media and other formats. Each share represents added organic growth and representation for your brand. Want to learn more? Give Beverly Boy Productions a call!