5 Reasons to Consider Digital Marketing Video Production
Video is powerfully effective when used in digital marketing campaigns. Big brands and small businesses realize the importance of incorporating video into digital marketing campaigns for the best competitive advantage. While many practical reasons exist to consider digital marketing video production for your campaigns, certain considerations are absolutely crucial to your marketing strategy.
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Check out these 5 reasons to consider digital marketing video production for your campaigns:
1. Customer Education
A recent study by Hubspot found that up to 97% of marketers claim that video content will help consumers to better understand products. The use of video content to help consumers understand what your business provides is just a starting point. Digital marketing video production projects that provide in depth consumer understanding of a product or service can increase sales for your brand.
2. Search Engine Optimization
A recent study by Cisco found that over 80% of all traffic is expected to consist of video by 2021. This alone should be reason enough to consider digital marketing video production for your brand, but in case there is still some resistance, consider too that search engines absolutely love video content and tend to rank it quickly and competitively. Adding a video to your website can improve your chances of ranking on the first page.
3. Competitive Advantage
Want to compete with businesses that are engaging online? You need to consider digital marketing video production! An estimated 81% of businesses use video for marketing, so you really can’t afford NOT to engage in video production for your brand. Maintain a competitive advantage, deliver your messages via video, and engage the master storytelling techniques used by professional video production companies like Beverly Boy Productions to grow your brand.
4. Personal Connections
While live video only accounts for a small percentage of internet traffic at this time, the estimated number of consumer viewers interested in live stream connections is growing year over year. Digital marketing video production crews that engage in live stream video for brand offer personal connections for your audience that build trust and improve consumer relations with your business.
5. Increased Conversions
The number one most important reason to consider digital marketing video production for your business? Increased conversions! Every business wants higher conversions, don’t they? According to Social Media Today, 90% of consumers report that a video will assist them in making a purchase decision for a product or service. If you’re not using video to increase sales and satisfaction for your brand–what are you waiting for?
Let’s Work Together
Ready to consider digital marketing video production for your business? Give Beverly Boy Productions a call today at 888-462-7808!
