#FilmTok: How TikTok Trends Are Influencing Movie Marketing

TikTok has transformed social media with its brief, captivating videos, drastically altering how audiences experience content and how you can promote movies. Within this innovative environment, #FilmTok emerges as a dynamic space where movie enthusiasts, filmmakers, and marketers blend creativity with strategic promotion. By using short-form video and interactive features, TikTok lets you communicate directly […]

From Teaser to Blockbuster: The Marketing Magic of Modern Trailers

FROM TEASER TO BLOCKBUSTER: THE MARKETING MAGIC OF MODERN TRAILERS The role of trailers in filmmaking and video production has transformed dramatically over the years. Once just brief previews, trailers are now sophisticated marketing tools that can make or break a film’s commercial fate. Modern trailers do much more than offer a sneak peek; they […]

Comic Books and the Art of Movie Marketing

COMIC BOOKS AND THE ART OF MOVIE MARKETING The powerful connection between comic books and the world of movie promotions has reshaped how both industries engage audiences. Comic books have offered more than just compelling stories; they serve as a creative foundation for filmmakers looking to connect with loyal fans and attract wider audiences. When […]

What’s Included in a Movie Marketing Budget?

A budget will typically include all potential costs incurred for the task at hand. A movie marketing budget represents a major element of the costs involved in your production and the distribution of your upcoming film, but what’s included in a movie marketing budget and, more importantly, where is the money best spent? This question […]