FOMO and the Cart: Why Consumers Can’t Say No

FOMO AND THE CART: WHY CONSUMERS CAN’T SAY NO In today’s fast-paced digital landscape, the fear of missing out (FOMO) is a driving force behind many consumer purchases, especially when it comes to online shopping. FOMO is rooted in our desire to avoid regret and loss, making it hard to resist the lure of limited-time […]