- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Rockford, IL TV commercial production company has been assisting brands—from new enterprises at the River District Downtown Business District to well-known Fortune 500 companies—navigate the vibrant local scene. We create engaging 15-, 30-, and 60-second spots tailored to excel on both primetime television and modern OTT platforms.
If you are on the lookout for a Rockford, IL TV commercial production team that merges top-tier creative talent with in-depth local expertise, your search ends here.
Once your advertisement is finalized, it can be aired throughout the Rockford, IL region using cable providers like Comcast or local channels including WTVO 17 (ABC), WQRF (FOX), and WREX 13 (NBC).
Our team is here to guide you through the process with the television networks, ensuring your commercial is broadcasted seamlessly. From technical specifications and closed-captioning to delivery logistics and network approvals, we take care of the essential steps to ensure your ad runs without interruption. With Rockford connecting you to a multitude of viewers across the region—and an even broader audience via connected devices—this is exposure you won’t want to overlook.
We have a variety of options available for your project if you choose to film your TV spot in the full name, Illinois. Equipped with industry-leading cameras such as Canon and RED, along with skilled crews, we are set to film your advertisement in stunning HD or 4K. Additionally, we provide impressive aerial videography using drones to capture the views of Rockford’s landmarks, such as the BMO Center, your venue, or the beautiful skyline from the sky.
We utilize experienced directors of photography, gaffers, and Rockford-based television commercial specialists—even for short shoots. Looking for a cinematic appearance? We’ve got everything you need with track and dolly systems, jibs, Steadicams, or gimbals. Interested in our pricing? Our team is available to go over all the specifics with you.
Whether you need a sharp 30-second call-to-action or a captivating 2-minute direct-response segment, our editors can manage it all. We specialize in producing a range of content, including 15- and 30-second broadcast ads, 60-second brand narratives, and 90-second DRTV or infomercial-style videos, along with OTT-friendly cut-downs like 6- to 10-second bumpers. Each project is meticulously edited, color-graded, and provided as ProRes and H.264 masters, plus social-optimized versions for enhanced shareability.
You will receive both a broadcast-quality master and a web-ready file, allowing you to effortlessly display your commercial on social media, your website, or wherever your audience is active. With our smooth workflow, your promotional video production is always ready to leave a strong impression, regardless of the platform where it is showcased.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Rockford HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Rockford, IL campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Rockford shoot stays compliant.
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