- 23 years in business
- 25k videos produced
- 24 hour customer service
Are you preparing to launch a product, host an event, or enhance your click-through rates? East Lansing, MI Promotional Video Production by Beverly Boy Productions empowers brands to transform casual views into conversions. Short-form video is the marketing powerhouse of 2025—89 % of businesses rely on it and 93 % call it ‘crucial.’ We provide the strategic insight, cinematic strength, and local expertise to ensure your upcoming promotion exceeds the algorithm’s expectations—and outshines your competition.
In mere moments, your audience will decide whether to engage with your content. We create 30–90 second promos that:
Whether you’re showcasing a new tech product at a university event or promoting a local business initiative, our promotional videos ignite interest and drive engagement.
Currently, short-form vertical video is dominating social media feeds, with marketers frequently highlighting clips under 90 seconds as the most effective format available. To maintain your brand’s presence within this fast-paced environment, we develop native-style Reels, TikToks, and YouTube Shorts that seamlessly fit into users’ streams, all while delivering a strong promotional impact.
From attention-grabbing hook frames to caption-friendly lower-thirds designed for silent autoplay, every edit is crafted for maximum interaction. Our East Lansing editors ensure timely pacing paired with fully licensed soundtracks, resulting in an A/B-test-ready asset library for rapid content launches that yield measurable outcomes.
From aerial views of the MSU campus to colorful murals around downtown, the visual backdrop of East Lansing is captivating. We expertly handle permit applications for various locations, ensuring a smooth filming process while avoiding unexpected costs. Filming spots such as the Eli and Edythe Broad Art Museum, featuring Zaha Hadid’s iconic design, and the expansive MSU Horticulture Gardens provide unique aesthetics perfect for creative storytelling. Additionally, locations like Abrams Planetarium and Spartan Stadium offer distinctive characteristics that enhance video projects.
A captivating promo can be ready to launch in as little as 30 days. If you’re in East Lansing, MI, click ‘Book your Promotional Video Crew Now’ or complete the quick quote form above. Let’s harness the vibrant energy of East Lansing, Michigan, along with your brand’s vision, to create video content that drives conversions.
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
Rapid ideation call → moodboard & logline in 48 hrs
Copy that sells + frames that flow
Casting, locations, permits, gear, schedule
Multi‑cam 4K capture with gimbal, drone, and macro options
Edit, color, SFX, licensed music, motion GFX, captions
Platform‑specific exports, thumbnail kit and loop edits.
6,500+ promotional videos produced across 40 countries
Award-winning Directors of Photography, lighting and sound technicians, editors, FPV drone pilots, and gimbal operators — serving productions across Michigan
We reverse‑engineer concepts from KPIs, not “cool shots”
RED and FX‑series cinema cams, FPV drones, motorized sliders, and virtual production LED wall access
Flat‑rate packages with clear deliverables, no line‑item surprises
SIT BACK AND ENJOY OUR PRODUCTIONS
A promotional video is a marketing tool designed to introduce or highlight your company’s services, products, or brand essence engagingly and memorably. It can significantly benefit your business by enhancing your online presence, boosting engagement, increasing conversions, and helping you stand out in a competitive market.
Most East Lansing, MI campaigns perform best at 30–60 seconds for paid media; 15 seconds for story ads; up to 90 seconds for landing-page embeds.
Our process includes:
Pre-Production: Planning the video’s content, structure, and style, including scriptwriting and storyboard creation.
Production: Filming the content according to the pre-production plan.
Post-Production: Editing the footage, adding effects, music, and voice-over to produce the final video.
We work closely with you at each step to ensure the video aligns with your vision and goals.
The cost of a promotional video varies based on its complexity, length, and specific requirements such as actors, special locations, and custom animations. We offer various packages and can provide a customized quote after understanding your project’s specifics.
Although our core focus lies in video production, in some cases, we can assist in video distribution and marketing services to ensure your promotional video reaches your target audience effectively. This can include optimization for social media, embedding on your website, and strategies for email marketing campaigns.
Absolutely. Testimonials and interviews are powerful tools to build credibility and emotionally connect with your audience. We can integrate these elements seamlessly into your promotional video to showcase real-life experiences and positive feedback about your brand.
We begin each project with a thorough brand review to understand your brand’s voice, style, and key messages. Throughout the video production process, we maintain open lines of communication with you to ensure every element of the video, from script to visual style, aligns with your brand identity.
Our process begins with a discovery session to thoroughly understand your brand identity, target audience, and marketing goals. We consider factors like your industry trends, audience preferences, and the emotional appeal you wish to convey. This enables us to recommend a style and tone that resonates with your audience while staying true to your brand.
A standard promo takes 3–4 weeks: one week pre‑production, one shoot day, two weeks post. Need it faster? We offer 5‑day rush service.
A promotional video typically includes engaging visuals of your product or service, interviews or testimonials, a clear call-to-action (CTA), and compelling narrative elements that highlight your brand’s value proposition. Background music, voice-over narration, and on-screen text may also be used to enhance the message
Absolutely—every engagement includes a raw‑footage buy‑out plus a social‑cut bundle (5‑, 15‑, and 30‑second versions) so you can refresh ads without reshooting.
response within the hour
