- 23 years in business
- 25k videos produced
- 24 hour customer service
For over two decades, our Crystal Lake, IL TV commercial production company has supported brands—from budding ventures in the Downtown Crystal Lake Business District to renowned Fortune 500 companies—navigate the vibrant atmosphere of the area. We generate captivating 15-, 30-, and 60-second advertisements tailored for optimal performance on both premier television channels and the latest OTT platforms.
If you’re in search of a Crystal Lake, IL TV commercial production team that merges top-tier creative talent with local expertise, you’ve found the right partner.
Once your advertisement is finalized, it can be broadcasted across the Crystal Lake, IL region through cable providers such as Xfinity or AT&T, or you can place it with local affiliates like CBS 2 Chicago and NBC 5 Chicago.
Our team is equipped to guide you through the procedure with television networks, ensuring your commercial is broadcast. From coding specifications and closed-captioning to traffic delivery and network endorsements, we manage the intricate technical and logistical procedures to guarantee your ad airs seamlessly and on time. With Crystal Lake offering access to thousands—and even more on various connected devices—this is visibility you cannot afford to overlook.
We have numerous options suitable for your project if you choose to film your TV spot in Crystal Lake, Illinois. Utilizing industry-leading cameras such as Canon and RED, along with skilled crews, we are ready to capture your advertisement in breathtaking HD or 4K. We also provide exciting aerial videography with drones to highlight the picturesque views of Crystal Lake or showcase your venue from above. Whatever your shoot location—indoors, outdoors, or on a green screen in a local studio—we customize each production to your specifications.
We deploy seasoned directors of photography, gaffers, and Crystal Lake-based television commercial specialists—even for shorter shoots. Interested in a cinematic appearance? We offer everything from track and dolly systems to jibs, Steadicams, or gimbals. Curious about costs? Our team is prepared to walk you through all particulars.
From a precise 30-second call-to-action to a captivating 2-minute direct-response segment, our editors can manage everything. We create a range from 15- and 30-second broadcast advertisements to 60-second brand narratives and 90-second DRTV or infomercial-style segments, in addition to OTT-compatible shorter versions like 6- to 10-second bumpers. Each project undergoes meticulous editing, color grading, and delivery as ProRes and H.264 masters, together with social media-optimized editions for enhanced shareability.
You will receive both a broadcast-quality master and a web-ready file, enabling you to effortlessly display your commercial on social media, your website, or any platform where your audience is active. With our streamlined process, your promotional video production is always prepared to create an impact, regardless of where it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Crystal Lake HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Crystal Lake, IL campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Crystal Lake shoot stays compliant.
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