Making the Best Use of Your Winston-Salem Corporate Video
Having the Best Winston-Salem corporate video production company may be an effective marketing tool, but not all Winston-Salem corporate videos are successful. If you want your video to help you succeed, you need to have corporate videos with substance. No matter if you are showing your film at CONNEXXPO in Winston-Salem or sharing it with your office in the Downtown Business Center, it needs to make an impact.
High quality corporate videos can do that, but low-quality videos will leave people uninterested in your business.
Get started the right way by asking yourself what your video is meant to do for your company and what goals it will help you reach. When you want to share a campaign message you will create a very different type of Winston-Salem corporate video than if you want to do internal marketing.
Another example would be using repurposed video content for social media might be more effective than a homepage promotional video or still photos for your website, depending on your goals. Creating video for future email campaigns won’t entail the same content as that you would use in television or using audio for radio-type services.
Winston-Salem Corporate Video Production Cost
Doing business in Winston-Salem, North Carolina, Forsyth County is competitive, and helping your business stand out is crucial to your success. Consider your audience, the message you want to convey, and the approach you want to take, as well as your goals. All of this affects the type of video your company needs.
No matter the video you need, the price you pay depends on the length of your film and the crew and gear used to make it happen. You will find many corporate video production companies in Northern North Carolina, so keep this in mind for pricing.
We have included a per-hour pricing sheet of what goes into standard corporate video production cost.
Winston-Salem Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Winston-Salem Corporate Pre-Production
When discussing Winston-Salem corporate video production, you will encounter three major phases that you need to know about: pre-production, production, and post-production. Each of these are necessary in bringing your project to life.
With Winston-Salem corporate pre-production, you are laying the foundation of your production. The first thing your production team will do is outline your project based on your ideas and needs.
A producer or director will schedule the entire production process from the outline made in pre-production, and they will write a script for any narrators or actors that need one. The content of your video determines if your crew needs to do extra research or obtain location permits or studio access.
Pre-production prepares everyone for the next phase. A skilled team will work alongside you to ensure that you’re satisfied with your project before moving on.
During the corporate production phase, your footage will be recorded based on the plans outlined in pre-production. An experienced team will communicate with every other area of the production (like set, distributing, etc) to keep everyone on schedule and within budget
The corporate film making process includes every party in the production. The grip, electric, and design crews will get things started before the camera and sound departments begin filming. The production process will depend on the type of video you’re creating, of course.
If you’re creating an explainer video, for example, you will probably use animators and narrators, but if you’re filming employee testimonials, it’s you will most likely use actors or staff. Additionally, B-roll footage is sometimes filmed during production and then used in post-production.
Post-production is extremely to have a top-quality corporate video. In this phase, the footage that was recorded is organized by editors, who will adjust the sound and color until it is picture-perfect. Dialogue, music, and sound effects are then added.
After your production has been edited and rendered, your crew will show you the finished product. If you want any edits done, those will be completed before your film is finalized and taken to distribution.
When you’re satisfied with the end result, you’ve finished corporate post-production and you’ll have your video in hand. You can post it to social media or present it at a company event, or wherever you please!
Winston-Salem Corporate Live Streaming
Live streaming and corporate webcasting is a great way to communicate with your targeted audiences. Unlike regular videos, Winston-Salem corporate live streaming provides users the ability to experience an event as if they were there. This makes live streaming unique and regular videos can’t compare!
Live streaming in Winston-Salem, North Carolina is often used to record an event or show viewers a new product. Depending on the platform you use to host it, viewers can comment on your corporate streaming media, which exposes your content to users you haven’t considered.
Connect to a Global Audience
You can also host conferences and meetings through Winston-Salem corporate live streaming. Employees from all over the world can participate in the stream and quarterly company webcasts are often used for this reason.
The gear you need for streaming live corporate events is easy to set up, so a professional crew will have no problems hosting one.
Best Practices for Winston-Salem Corporate Video Production
First, start by seeking insights from the Winston-Salem Chamber of Commerce on filming in this area. We have listed some top tips for creating a top-quality corporate video for your company. Check out some of these best practices before getting started on the corporate video production process.
Tip #1- Determine the purpose of your video.
A director or producer will help with this during the pre-production phase, but having a clear idea of what you want to see from your video is essential to starting things the right way.
Tip #2– Be clear and concise.
Shorter is better when it comes to videos, most of the time. A high-quality video can be short and still help you accomplish your goals. It’s also more likely to capture attention, and keep it, than a video that is boring and long.
Tip #3- Be sure to include branding.
You want to concisely state your message and make sure that your contact information and your company identity is prevalent in your video. Viewers remember companies who properly brand.
Preparing Your Team for Corporate Video
Regardless if you are in the 27012, 27101, 27127, or the 27284 area, keep your team on the same page. You can prepare your team for corporate video by addressing wardrobe. Film protocol dictates that anyone being filmed should not wear plain white or black shirts or tops that have intricate patterns on them, or display logos or brand names.
Typically, the style of pants and shoes you wear are up to you, as long as they fit the theme of the video. Hair and makeup should be ready before you start shooting to keep things running smoothly. We recommend being natural on camera because authenticity is important in corporate video production!
Be Ready to Ask Questions
When filming corporate testimonials, have your questions ready for the interviewee.
Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” are designed to get your audience’s attention and get them interested in your brand or company.
Hiring a Winston-Salem Corporate Video Company
Once your ideas are jotted down, you can find a company to bring them to life. You will find that there are many video companies in Winston-Salem, North Carolina and the cities of Clemmons, Kernersville, and Lewisville, and you may have a hard time selecting one.
You should look for two main things when hiring a city corporate video company: video samples and responsiveness.
When looking for a production company, you will most likely check out the ones with the highest reviews, but before contacting anyone, we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid.
Additionally, you can ask for samples. Look for consistency to ensure that the reviews match the quality of the videos you are watching.
A professional company should respond quickly to your questions. Most of the time, you can get a free quote for your production, and they should provide concise consultation to make things easier for you. Look for responsiveness in communication to ensure that you are being treated as a priority to them.
We hope this aids you in your search for Winston-Salem corporate video production insights. Reach out to our team if you have further questions. We are always happy to help!