Are you launching a new product, hosting an event, or looking to increase click-through rates? Cambridge, MA Promotional Video Production by Beverly Boy Productions empowers brands to transform passive viewers into enthusiastic customers. Short-form video is the driving force of 2025—89 % of businesses rely on it and 93 % call it ‘crucial.’ We provide the strategic direction, cinematic expertise, and local insights necessary to ensure your next promotional video excels beyond both the algorithm and your competitors.
Your audience has mere seconds to determine their interest. We create engaging 30–90 second promos that:
Whether you’re launching an innovative app at the Cambridge Innovation Center or presenting a boutique collection during the Harvard Square Arts Festival, our promotional videos are designed to spark interest and encourage clicks.
Today, short-form vertical video dominates social media feeds, with marketers consistently recognizing clips under 90 seconds as the most effective format. To ensure your brand stays prominent during those fleeting moments, we create native-style Reels, TikToks, and YouTube Shorts that integrate flawlessly into users’ feeds while delivering undeniable promotional impact.
From compelling opening frames that captivate within the initial three seconds to caption-friendly lower-third designs optimized for silent autoplay, every edit is crafted for maximum engagement. Our Cambridge editors combine trend-aware pacing with fully licensed tracks, ultimately providing you a library of A/B-ready assets to launch, test, and enhance creative iterations rapidly—converting social media interactions into quantifiable outcomes.
From breathtaking aerial views of Harvard Yard to vibrant visuals in Central Square, Cambridge’s stunning settings speak for themselves. Our team expertly navigates the local permit processes, ensuring smooth access to iconic locations like MIT’s Great Dome and the Harvard Art Museums that make for great filming spots. Cambridge’s unique blend of historical and contemporary culture creates an exceptional backdrop, and we utilize local insights to streamline logistics, avoiding unexpected costs. Our notable filming landmarks include the 22-acre Harvard Yard, which serves as the green heart of the university; the neoclassical MIT Great Dome that symbolizes innovation; and the beautifully renovated Harvard Art Museums featuring diverse art collections.
A captivating promo can be ready in as little as 30 days. In Cambridge, MA, click “Book your Promotional Video Crew Now” or complete the quick-quote form above. Let’s harness the vibrant energy of Cambridge—and your brand’s vision—into high-converting video content.
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
Rapid ideation call → moodboard & logline in 48 hrs
Copy that sells + frames that flow
Casting, locations, permits, gear, schedule
Multi‑cam 4K capture with gimbal, drone, and macro options
Edit, color, SFX, licensed music, motion GFX, captions
Platform‑specific exports, thumbnail kit and loop edits.










6,500+ promotional videos produced across 40 countries
Award-winning Directors of Photography, lighting and sound technicians, editors, FPV drone pilots, and gimbal operators — serving productions across Massachusetts
We reverse‑engineer concepts from KPIs, not “cool shots”
RED and FX‑series cinema cams, FPV drones, motorized sliders, and virtual production LED wall access
Flat‑rate packages with clear deliverables, no line‑item surprises
SIT BACK AND ENJOY OUR PRODUCTIONS
A promotional video is a marketing tool designed to introduce or highlight your company’s services, products, or brand essence engagingly and memorably. It can significantly benefit your business by enhancing your online presence, boosting engagement, increasing conversions, and helping you stand out in a competitive market.
Most Cambridge, MA campaigns perform best at 30–60 seconds for paid media; 15 seconds for story ads; up to 90 seconds for landing-page embeds.
Our process includes:
Pre-Production: Planning the video’s content, structure, and style, including scriptwriting and storyboard creation.
Production: Filming the content according to the pre-production plan.
Post-Production: Editing the footage, adding effects, music, and voice-over to produce the final video.
We work closely with you at each step to ensure the video aligns with your vision and goals.
The cost of a promotional video varies based on its complexity, length, and specific requirements such as actors, special locations, and custom animations. We offer various packages and can provide a customized quote after understanding your project’s specifics.
Although our core focus lies in video production, in some cases, we can assist in video distribution and marketing services to ensure your promotional video reaches your target audience effectively. This can include optimization for social media, embedding on your website, and strategies for email marketing campaigns.
Absolutely. Testimonials and interviews are powerful tools to build credibility and emotionally connect with your audience. We can integrate these elements seamlessly into your promotional video to showcase real-life experiences and positive feedback about your brand.
We begin each project with a thorough brand review to understand your brand’s voice, style, and key messages. Throughout the video production process, we maintain open lines of communication with you to ensure every element of the video, from script to visual style, aligns with your brand identity.
Our process begins with a discovery session to thoroughly understand your brand identity, target audience, and marketing goals. We consider factors like your industry trends, audience preferences, and the emotional appeal you wish to convey. This enables us to recommend a style and tone that resonates with your audience while staying true to your brand.
A standard promo takes 3–4 weeks: one week pre‑production, one shoot day, two weeks post. Need it faster? We offer 5‑day rush service.
A promotional video typically includes engaging visuals of your product or service, interviews or testimonials, a clear call-to-action (CTA), and compelling narrative elements that highlight your brand’s value proposition. Background music, voice-over narration, and on-screen text may also be used to enhance the message
Absolutely—every engagement includes a raw‑footage buy‑out plus a social‑cut bundle (5‑, 15‑, and 30‑second versions) so you can refresh ads without reshooting.
response within the hour