Quick Video Sales Pitch Tips for Conversions

A video sales pitch is your opportunity to introduce your product or service to your audience and influence their decision to purchase from you. It’s an important part of any marketing campaign that can positive influence conversions for your business or brand if it’s done right. To ensure success, follow these quick tips so that you can produce a powerfully impactful video sales pitch that influences your audience’s decisions to purchase products or services from your brand.

What is a Video Sales Pitch?

You’re probably thinking, “I already have commercials for my products or services, why do I need a video sales pitch?” The reality is, a video sales pitch is not the same as a commercial! They’re actually two very different things. In fact, commercials are very generalized or passive in nature. They deliver details that are targeted to a wide audience, but they aren’t exactly personalized to a particular group or subgroup. Likewise, a video sales pitch is incredibly targeted to a very specific group and it’s more personalized with greater potential for conversions.

However, because a video sales pitch is so conversion oriented, it’s very important to be sure that steps are taken to provide hyper-targeted content that speaks to the very specific audience that you’re targeting with your sales pitch. Whereas with a commercial you can be relative or vague to some degree, with a video sales pitch you need to be hyper-focused.

When is a Video Sales Pitch Best?

If you’re wondering when you should be using a video sales pitch for your marketing and when you should use a commercial, you’re definitely not alone! A video sales pitch is generally used at the bottom of the funnel, whereas the commercial is going to sit closer to the top. The idea is that your commercials will bring awareness and generate following for your business whereas the video sales pitch is going to influence conversions.

The use of video sales pitches at the bottom of the funnel will help you to convert prospective customers that have come across your marketing campaign ready to make a decision about the products or services you offer. The commercials you produce are going to get your target audience invested in your brand, and the sales pitch will close those prospects making them customers.

Use your video sales pitch on your landing pages, in email marketing campaigns, and on the sales pages of your website. At the top of the funnel, you’re going to produce commercials that you can share in social media, on top of funnel website pages, and in the earliest parts of your email marketing sequences. 

Video Sales Pitch Tips

The goal of your video sales pitch is to generate conversions, so the focus needs to be on making strong connections with your audience and helping them to make the important decision to choose your products or services for their needs. In order to produce a video sales pitch that is going to convert your audience, you need to consider the following tips:

• Be sure to open with a hook that attracts audience interest.
• Make sure you keep your message clear and concise. 
• Speak clearly to your target audience.
• Make sure that you provide key information about the benefits of your product or service.
• Use narrative that is going to keep your audience engaged throughout the video.
• Find the balance between video length and subject clarity. Don’t repeat yourself.
• Make sure that the content is personalized.

A video sales pitch must be much more personal than your typical commercial would be. This is your opportunity to build a strong connection with your audience so that they feel like they can’t help but to buy into your brand.

Benefits of a Video Sales Pitch

Now that you know what a video sales pitch is and how you can take steps to succeed in producing a video sales pitch that’s going to influence conversions, it’s time to start thinking about your sales pitch. A video sales pitch has a wide variety of potential benefits for your business. Not only does a video sales pitch help your audience to connect with your brand, it personalizes your offer so that your audience can resonate with what you have to say. 

One of the greatest benefits of a video sales pitch, though, is the fact that it influences conversions. Sales teams can use a video sales pitch to influence conversions that they might not have otherwise been able to achieve. In fact, when sales teams incorporate the video sales pitch into their communications with prospective customers, they are more likely to close the deal.

Need help producing a video sales pitch that’s going to stand out to your target market and influence increased sales for your business? Give Beverly Boy Productions a call. We’ll put more than two decades of experience to work for your business to generate the best possible video content for your brand. If you’re ready to take your business to the next level, consider producing a video sales pitch to increase conversions for your brand!