How to Make an Elevator Pitch Video for Your Business
The elevator pitch video is a short, 1 minute video that highlights the key concept of a business or brand, what it does, who it helps and why it’s better than the competition. Learning how to make an elevator pitch video for your business can help you to accelerate growth of your brand, but it’s not exactly “easy” to do. Producing a professional elevator pitch video requires the support of a qualified, full-service production company that can assist with the pre-production planning, shooting, and post-production editing of your pitch.
At Beverly Boy Productions, we specialize in producing elevator pitch videos for business owners and brand managers as well as for marketing teams. Give us a call to learn more about the steps involved in learning how to make an elevator pitch video for your brand.
Step 1: Prepare the Pitch Script
Before you can produce an elevator pitch video you’re going to need a script. Writing a winning elevator pitch script is probably not something that the average entrepreneur is prepared for. Now, you’re probably thinking, “How hard can it be? It’s only 1 minute!” That’s true, but have you ever tried to answer all of the following questions in 1 minute before?
- Who are you?
- What is your business?
- What does your business do?
- Who does your business help?
- How does your business help?
- What makes your business better than the competition?
To fully answer each of these questions, in under 1 minute, would alone be a great feat. Now, do it in a way that is exciting, that builds up hype around the business, and that compels that audience to join in on supporting the business through sales or in other ways.
The pitch script isn’t going to have very many words, so each and every single word is going to be very carefully chosen. Don’t be afraid to go over the pitch several times in order to cut words out, change the wording, or make other changes as you go!
Your elevator pitch script is likely to be in story form. It should start by introducing your business and the target audience. Then it should go immediately into the consumer pain point and what problem your business aims to solve. Next, present the solution that your business provides and backup your solution with evidence of success or satisfaction from past clients. Finish off with your value proposition and a call to action.
Step 2: Schedule Shoot
Scheduling the shoot for your elevator pitch is probably something that you’ll want to work closely with a professional film production company on. This way, you can be sure that you’ve got not only the location or studio properly booked for the film shoot, but that you’ve also coordinated all of the appropriate film crew for the job to be completed on time.
Scheduling your elevator video pitch shoot is going to require that you coordinate working times between camera crew, talent, location owners or staff, and that you rent any equipment or other items for that particular time period too. It can be a lot to keep track of which is why most businesses decide at this point to hire a professional film crew to work with.
Step 3: Shoot the Elevator Pitch Video
Learning how to make an elevator pitch video is truly one part learning how to make your pitch, and 4 parts learning how to coordinate and finalize a film shoot. There’s actually more that goes into the production of the video than there typically is in the creation of the script or necessary elements of the pitch itself.
Shooting the elevator pitch will most definition be handled by a professional crew. However, if you intend to film the pitch yourself, make sure that you’re using multiple cameras so that you can capture adequate footage to use in post-production for editing. You’ll also want to capture plenty of live-action b-roll footage to support the various details of your pitch, too. Consider at least 3-5 minutes of footage in addition to your pitch so that you can give your editors something to work with.
Step 4: Post-Production Editing
The final stages of learning how to make an elevator pitch video will include editing in post-production and the addition of graphics or other elements that make your video stand out. Video editing is a task that takes a lot of time, and requires a lot of expertise to get right. If you haven’t hired a film crew up to this point, you’ll almost certainly need to hire an editor to help with the post-production of your elevator pitch video.
During post production, text overlays and other graphics or animations will be added into your pitch to help make certain points or build off ideas. This is also where the addition of key details about your business or information that supports your visuals can be added in. Your pitch video is going to come together at this point and when editing is complete you’ll be ready for distribution.
As you can see, learning how to make an elevator pitch video is something that will take some time, and will likely require you instill the help of a professional, but it will all be worth it in the end!