Quick Tips for Hosting a Virtual Launch Party
Hosting a virtual launch party is something that many entertainment professionals are turning to in lieu of spending time in busy, in-person meetups and events. Coronavirus and social distancing have changed the way we interact and much of what we do now takes place online. If hosting a virtual launch party is something that you’ve never done before, consider these tips to help you successfully host a virtual launch party for your book, music, art, or products.
Build a Follower List
First and foremost, before you ever start hosting a virtual launch party, you’ll need to build a list of your followers and those that are going to be most likely to have interest in your event. If you’re a business launching a new product, this might be past consumers or prospective consumers that have shown interest in your products. If you’re a music artist hosting a virtual launch party for a new song release, this may be a list of your fans.
As you build your follower list, make sure that you are gathering up a list of people that show interest in your launch party event. Ask questions. Poll your audience. And conduct surveys to gather up people that are most interested. This will ensure the greatest success for your launch party event.
Produce Live Broadcasts
As the time to launch your product, service, or art entertainment nears, you should be producing live broadcasts to generate anticipation. You want to build anticipation up so that your audience cannot wait for the big launch. The live broadcasts that you create should focus on giving away tiny details and teasers that will keep your audience engaged and wondering what’s next. Keep them on edge and wanting for more.
Consider teaser videos, short behind-the-scenes trailers, and product previews to engage your audience and keep them interested in what you have coming up to offer. The more you can engage them, the better.
Deliver Clear Cut Call to Action
Hosting a virtual launch party must include a clear, easy to understand Call to action aka CTA that tells the consumer what it is that you want or expect them to do. Whether you want them to purchase your product, listen to your song, download a file, or share a video — you need to tell them this. Find ways that you can clearly explain to those who take part in your virtual launch party to convert. Don’t just expect people to know what you want from them — ASK.
Need help hosting a virtual launch party for your product launch or entertainment debut? Give Beverly Boy Productions a call today.