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Law Firm Video Production Tips for Marketing Success 

Video marketing for legal firms represents a great opportunity to drive more leads, convert more paying clients and generate higher revenue for your firm. Unfortunately, many firms fall short with their video marketing efforts and the ball is dropped with the production team.

Videographer Prepping Camera Gear 104

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Law firm video production is an intricate process that can be incredibly effective when done right. Top quality video production for your firm can improve your search engine rank, increase audience engagement on your site, and convert more viewers into clients for your firm.

Making Videos is an Art 

Many law firms fall short with their video production because they think they can DIY their way to success.

While some may find this to work, the majority find that they waste a lot of time, effort, and resources on DIY video production before realizing that they could have done better with just paying for the work to be completed by a professional.

Law firm video production is an art. It takes a professional to tell the story of your firm in a way that will attract your audience and keep them engaged to the end. Not just anyone with their iPhone camera and a quick idea for a video can drive results.

Beverly Boy setting up on camera interview

Cameras Can be Intimidating 

If you’ve never had a camera pointed your way for a shoot, prepared to be slightly intimidated! The reality is, law firm video production can be rather invasive. The end result is well worth the effort!

Before the video, make sure: 

-You plan your outfit carefully. Aim for something simple. 

-Consider planning several outfits. 

-Deliver client benefits. Tell them how they benefit from your practice.

-Read your interview questions ahead of time and prepare your answers.

-Your Audience Expects You to Be Genuine

interview lighting

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Preparing the Interview

As you’re preparing for your interview, make sure that you’re not over-preparing. While you should have answers to your pressing interview questions ready, you don’t want to appear too rehearsed or like you are not a genuine legal professional.

As you aim to connect with potential clientele, answer questions with “you” rather than referring to the viewer as “they” or “people.” Law firm video production should clearly portray your firm and what’s beautiful about you and your legal representation. Just be you!

Videographer Prepping Camera Gear 205

Have Fun! 

Most importantly, as you work with the production crew to create legal videos that will represent your firm, have fun with it!

Marketing your law firm with top quality video is something that can greatly improve your reach, build a strong reputation for your brand, and help you to convert more visitors into paying clients.

Contact a professional, like Team Beverly Boy, for law firm video production services that will make your business shine. And have fun with the creation process!