Digital Video Interview Questions for a Corporate Branded Interview

Business owners that want to achieve rapid digital growth know that video is key. Producing a corporate branded interview that you can use to increase audience following for your business is an important task that not only humanizes your brand, but which can build trust among your viewers. A professional digital video interview can act as the first impression to your consumers, presenting your brand in a way that is strategically coordinated by you. These digital video interview questions are a great starting point for you to plan your corporate branded interview video.

Questions that Represent Your Brand

The first round of digital video interview questions that you should be asking are those that are going to provide the candidate an overview of your brand. Questions like:

• What is the name of your business or brand?
• How did your brand come about?
• What is the history behind the business?
• What is your corporate culture like?
• What is your name and how do you represent the brand?
• How did you become a part of the business or brand?

Asking these kinds of questions early on in the digital video interview process will help to build the essential foundation of your video, introducing the business and the subject, while offering some insight into what the audience can expect the rest of the interview to be about.

Questions that Introduce the Core Message

If you’re producing a corporate branded interview that has a core message behind it, you’ll want to ask questions that are going to introduce that message and give the audience insight into the underlying factors that are responsible for the messaging that you wish to convey. Questions like:

• Can you tell me what the corporate mission is of your brand?
• Can you describe the people behind the brand?
• What do you want your audience to know about your brand?
• What is your “Why”?
• What are the benefits of purchasing from or working with your business?
• Why did you choose to get into (insert industry)?
• Are there any particularly funny stories you can share about your brand?

Asking these kinds of digital video interview questions will help to build the story that is behind the core messaging of the video.

Questions that Pertain to Product Promotion & Customer Satisfaction

Producing a digital video interview that represents the satisfied customers that have worked with your brand is another great way that you can use a digital video interview to your advantage. The questions that you would ask if you were to promote a product, or highlight a customer’s satisfaction with your business are certainly going to look different than those that would come across in various other forms of digital video interviews. Questions like:

• Can you tell me about yourself and why you chose the brand?
• What was your key problem or the situation that you were trying to overcome?
• How has your purchase changed your life?
• Has the product saved you money, time, or otherwise been a positive experience?
• Why did you choose to purchase from this brand over the competitor?
• Did you try other brands and if so which ones?
• What would you tell other people, that are in a similar situation to yours, about the product?
• Would you recommend this product to others?

These are the kinds of digital video interview questions that are going to drive the consumer’s story about your brand and produce key insights for your target audience to make their own decisions about whether to support your business or brand.

Questions that Represent Unique Research or a Study

Another common type of digital video interview is the case study which often represents the sharing of information specific to a business relationship or particular point of interest in a topic or subject matter that was researched. Questions that represent unique research or a case study that was completed by your brand can take many forms. Questions like:

• Can you tell me about the unique problem or situation that your brand was dealing with?
• What was the intended outcome or desire for the relationship between your brand and ours?
• What did you believe you would find in your research and how does it align with what you actually found?
• How has the data that you have now changed the way you think about scenarios like this?
• What can you tell me about the data or details that you have compared to the data that you may have originally gathered?
• Would you recommend sharing this data with others?

As you can see, when it comes to planning digital video interview questions so that you can create corporate branded interview videos that represent your business professionally and with great care there are many different directions that the questioning can go. For more on corporate interview video production, and the various digital video interview questions that should be asked when filming such an interview, give Beverly Boy Productions a call!