How Much Does a Product Demo Video Cost to Produce?

Producing a product demo video represents the ideal opportunity to showcase your product in various settings, and representing various use cases for your audience. These highly effective videos can help you connect your customers with the appropriate products for their needs while captivating your audience and harnessing the power of advertising to generate sales. But how much does a product demo video cost to produce and, is this great looking and compelling form of content really worth the investment?

Professional product demo videos can cost between $1,000 and $50,000 to produce depending on a variety of influencers. Since a product demo video represents a sales tool for your business, it’s important to get started with a core message and goal in mind. As a result, you’re probably going to need a scriptwriter to help tell the story of your product and deliver it in a way that the consumer eyes (and interests) are renewed.

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Product Demo Video Production Rates

The rate that you pay for the production of your product demo will depend on a variety of factors including the number of the camera crew that works on the video and their expertise.

An advanced demonstration that is shown in a 3D animated style will cost significantly more to produce than an in-person product demonstration that features a real-life actor using your product for the very first time. Nothing beats watching a product in action, thus most product demo videos are produced in a studio or location where the product can be physically used, on camera. Capturing real-life use of the products you sell will help you to reach your sales goals!

Expect to pay hourly rates for each individual that works on your product demo video including:

  • Film Director – >$250 per hour
  • Script Writer – >$150 per hour
  • Cameraman – >$400 per hour
  • Editor – >$175 per hour
  • Actors – >$500 per hour
  • Equipment – up to 100s per hour
  • Studio Shooting – up to $400 per hour
  • Narrator – >$400 per hour
  • Audio Files – up to $1000
  • Video Rendering – up to $75 per hour
  • B-Roll – expect to pay a percentage between 10 and 50% of your total cost
  • Miscellaneous Fees – can cost very little up to 1000s extra

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The True Cost of Product Demo Video Production

So how much does a product demo video cost to produce in all actuality? The answer is, it all depends on the video and the individual factors relevant to the video. A longer video will cost more to produce than a shorter video. Additionally, a video that requires advanced techniques and expertise in production (such as green screen filming, special effects, or the addition of animated graphics in post-production) can have substantially higher costs than a video that requires minimal expertise and editing.

The average cost to produce a product demo video is between about $1,000 and $3,000 per finished minute in most cases. Some technical videos that require expert narrators or instructors can cost closer to $5,000 per minute and product animations may jump to the $10,000 per minute marker. This includes filming the video, editing, and rendering the final copy for distribution in various formats.

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So how much does a product demo video cost to produce? Give Beverly Boy Productions a call for a free quote and to further discuss the individual details of your product demo video production.

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