Date published:

October 23, 2020

How Much Does a Digital Marketing Animated Video Cost?

The use of animated videos to promote digital marketing initiatives is a growing trend. In fact, we see whiteboard animations, stop motion, and various other techniques being widely used in the production of digital marketing content for websites, social media, and various other marketing campaigns and initiatives all the time. Digital marketing videos are powerful advertisements, and the use of animation in the video can really increase recognition of your brand, but how much does a digital marketing animated video cost?

The average cost of an animated marketing video is between $2,500 and $10,000 for about 2 minutes of video content. Keep in mind that some digital marketing animated videos can cost $20,00, $50,000, or more. It all really depends largely on the style of the animation, the length of the video, and the techniques used in production.

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Style of Animation

Animation styles vary greatly between projects. Simple animations, including whiteboard video animation projects, can be produced a relatively low budget. In fact, you can generally produce a whiteboard animated video for marketing in the range of about $2,500 for up to 2 minutes. However, if you’re including stop motion animation or other styles of computer-generated graphics that require advanced software and techniques the chance of producing a video under $10,000 is grim.

In addition to the animation style, the professionals that work on the video also play a key role in the total cost of digital marketing animated video production.

Each of the following professionals will have a role in your video project:

  • Director – >$250 per hour
  • Script Writer – >$150 per hour
  • Animator – >$400+ per hour
  • Editor – >$175 per hour
  • Voice Actors – >$500 per hour
  • Equipment – up to 100s per hour
  • Studio – up to $400 per hour
  • Narrator – >$400 per hour
  • Audio Files – up to $1000
  • Video Rendering – up to $75 per hour
  • B-Roll – expect to pay a percentage between 10 and 50% of your total cost
  • Miscellaneous Fees – can cost very little up to 1000s extra

Motion Graphics Explainer Video

Video Length

The total length of your video will also play a role in cost. A longer video will naturally involve more production and post-production resources and will cost more. Generally speaking, a 1-minute video is roughly half the cost of a two-minute video and a two-minute video is roughly half the cost of a four-minute video.

The first minute of video, especially with animations, will cost slightly more than the second minute as there will be original artwork involved. This artwork can sometimes be repurposed or reused for subsequent minutes to bring costs down a bit.

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Production Techniques

The way the video is produced and the skills involved will also have a role in the digital marketing animated video cost. A video that requires advanced techniques and skills in production will cost more than something that is simple and easy to produce. Keep this in mind if you’re considering animations with multiple characters, complex environments, or advanced scenes.

Need more information or want to find out how much a digital marketing animated video will cost for your project? Give Beverly Boy Productions a call today!

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