Making the Best Use of Your Minneapolis Corporate Video
Having the Best Minneapolis Corporate Video Production may be a top marketing tool, but not all Minneapolis corporate videos are successful. In order to get good reactions from your audience, your corporate video needs to have substance. No matter if your film will be presented at The All-Star Craft Beer, Wine, and Cocktail Festival in Minneapolis or if you are looping it in your office in the Central Business District, it needs to impress your viewers if you want them to remember you.
High quality corporate videos will give you that, but low-quality videos are going to leave viewers turned off by your company’s video content.
To get the most of your film, ask yourself what goals you hope to achieve with it and what purpose it will serve for your company. Remember- promoting a campaign will require you to have very different Minneapolis corporate video content, than if you were to do internal marketing.
Another example would be- using repurposed video content for social media may work better for you than a homepage promotional video or still photos for your website. Video that is being used in future email campaigns will need content that is different than what is used for television or using audio for radio-type services. It all depends on your content.
Minneapolis Corporate Video Production Cost
Doing business in Minneapolis, Minnesota, Hennepin County can be hard, but helping your business stand apart is important. You should keep your goals in mind, but also consider your target audience, the approach you want to take, and the message you want your audience to get. These all determine the type of video that is best for your company.
No matter your video, though, the cost boils down to two things- the duration of your video and the staff and equipment needed to produce it. There are a lot of corporate video production companies in Southern Minnesota so keep these things in mind when determining pricing. Check out our per-hour pricing sheet of things that affect corporate video production cost.
Minneapolis Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Minneapolis Corporate Pre-Production
When it comes to Minneapolis corporate video production, there are three phases to think about: pre-production, production, and post-production. Each of these are necessary for any production.
With Minneapolis corporate pre-production, you’re getting the ball rolling on your project. A production team will work with you to outline the project based on your ideas and needs and then a producer or director will outline the production.
The Production Outline
They will also write a script, if one is needed. Depending on your video’s content, your crew might have to do more research or extra work to get location permits or studio access.
Pre-production exists to plan and prepare for the filming process. An expert team will work wit you to ensure that you’re 100% satisfied with your project.
This phase brings things together and makes the magic happen! During the corporate production phase, your footage is recorded based on the outline put together in pre-production. A skilled team will communicate with every area of production, like set, the office, and others, while keeping everyone on schedule and on budget
Every party of the corporate film making process works with production. The grip, electric, and design crews will take the lead and start working on the production before the camera and sound departments start filming.
The way the production process works will depend on your particular needs. For example, if you are filming an explainer video, you will probably use animators, not actors, but if you’re filming employee testimonials, you will probably use actors, or even staff members. In this phase, B-roll footage is often filmed to be used in post-production.
Post-production is essential to getting a top-quality corporate video. In this phase, footage is organized, enhanced, and adjusted by editors. They will also add in dialogue, music, and sound effects to make it a final perfect, production.
After that production has been edited and rendered, your crew will show you the finished product and they will make any edits you’d like to see before taking it to distribution.
If you’re satisfied with the end result, then you’ve finished corporate post-production and you are good to go! With your video in-hand, you can share it to social media, present it at a conference, or do whatever else you want with it!
Minneapolis Corporate Live Streaming
Live streaming and corporate webcasting is an effective way to communicate with your audience, because unlike regular videos, Minneapolis corporate live streaming allows viewers the ability to experience an event like they are there, in person. This immersive experience makes live streaming unique and sets it apart from normal videos.
Live streaming in Minneapolis, Minnesota is used most often to show off a new product or share live events. You can host your live stream on a platform where viewers can comment and react to your corporate streaming media, which shows your content to their followers, giving you a wider audience.
Enable Global Participation
Outside of social media, live streaming also used to host business conferences and more through Minneapolis corporate live streaming. Employees from around the globe can participate in the stream, and quarterly company webcasts are often utilized in the corporate setting to get employees on the same page.
The equipment required for streaming live corporate events is easy to assemble and run, so a professional crew will have no issues hosting one for you.
Best Practices for Minneapolis Corporate Video Production
First, check with the Minneapolis Regional Chamber to see if they can give you some tips or information for filming here. Also, check out our tips for creating a top-quality corporate video for your company. These best practices can help before starting the corporate video production process.
Tip #1- Determine the purpose of your video.
A director or producer will work on this with you during pre-production, but having a clear idea of you want from your video before contacting a production company is a smart move that saves everyone time.
Tip #2– Be clear and concise.
Shorter is better when it comes to corporate videos. A high-quality video can capture attention and portray your message, and they can often do it better than one that’s too long.
Tip #3- Be sure to include branding.
To get your audience to remember you, fist share engaging content. Then, clearly and concisely state your message and prominently show how consumers can contact you. Also be sure that your brand or logo is easily seen.
Preparing Your Team for Corporate Video
No matter if your business is in the 55401, 55416, 55423, or the 55455, your team should look put together. To prepare your team for corporate video, start with the wardrobe. For example, anyone on cameras should avoid wearing plain white or black tops, shirts with intricate patterns or logos/brand names.
The type of pants and shoes worn will be up to you, as long as they fit the theme of your video. Make sure to have hair and makeup ready before shooting begins, and remember that being natural on camera is best! Authenticity is essential for a successful corporate video production.
Have Questions Ready
If you’re filming corporate testimonials, have your questions prepared for your interviewee ahead of time.
Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” will appeal to your audience and get them interested in your business.
Hiring a Minneapolis Corporate Video Company
After compiling your ideas, it’s time to find a company that can make your project a reality. There are hundreds of video companies in the area of Minneapolis, Minnesota and the nearby cities of Saint Louis Park, Robbinsdale, and Roseville, so you will have your work cut out for you when choosing one.
Look for these two things when hiring a Minneapolis corporate video company: video samples and responsiveness.
One of the first things people do when looking for a company is to check out the ones with the highest reviews, but before contacting any companies you see, we suggest checking video reviews.
Anyone can post anonymous, false reviews, but video is solid. Aside from reviews, you can ask for samples. Look for consistency to see that the reviews you have ready align with the quality of the videos you see.
A professional company will respond quickly to your questions, and you can usually get a free quote for your production. Additionally, they should provide concise consultation to make your job easier. Look for responsiveness in communication to ensure that you are being seen as a priority.
We hope this aids in your search for the Best Minneapolis corporate video production information and tips. Reach out to our team if you need further help. We look forward to speaking with you!