Video Production for the Electrical Equipment Manufacturing Industry

The electrical equipment manufacturing industry is largely influenced by the economic success of the U.S. where strong economic conditions generally lead to strong market conditions across this vast industry and poor conditions result in an overall decline. However, this $41 billion dollar industry is also largely influenced by consumer spending, therefore video marketing has the potential to spur demand growth and spark spending. Video Production for the Electrical Equipment Manufacturing Industry can improve consumer knowledge of products and services provided within the industry spiking demand amid an otherwise highly competitive field.

Companies in the electrical equipment manufacturing industry market and sell to several different down streams including b2b sales to utility providers and d2c sales to consumers through consumer goods stores and platforms. Video marketing across the industry can spark interest in unique products relative to the electrical equipment manufacturing industry such as those that represent smart grids, relays, generators, and transformers.

At Beverly Boy Productions we work with companies in the electrical equipment manufacturing industry across the U.S. to grow the brands operating across this manufacturing market. We also help these businesses with the production of training videos that can be used to grow teams or to internally train the more than 111K members of the current employee workforce across the electrical equipment manufacturing industry specifically. We produce marketing and promotions videos for wholesalers, training videos, and a variety of other forms of expert interviews to drive consumer trust and sales.

Promotional Videos for the Electrical Equipment Manufacturing Industry

Promotional videos for the electrical equipment manufacturing industry can range from short, punchy videos that are branded to reflect your business so that consumers will recall what they see and relate the messaging to your brand to longer, more detailed videos that explain products that make up your manufacturing line.

Promotional videos have been proven to impact consumer spending. In fact, as many as 85% of consumers admit that seeing a branded video promotion that represents a manufacturing business is integral to their decision-making when it comes to sales. Promotional videos are ideal for use across social media, landing pages, websites, and pretty much anywhere your customers might be likely to see the content that you share online.

Marketing Videos for the Electrical Equipment Manufacturing Industry

With more than 82% of internet traffic related to video, smart brands in the electrical equipment manufacturing industry realize the importance of video marketing. From increasing b2b sales to driving search engine rankings to boost consumer interest in the products and services provided by your business, manufacturing companies that leverage video content marketing can experience serious benefits.

Marketing Video Production for the Electrical Equipment Manufacturing Industry will help your manufacturing brand to stand out against the competition, to generate consumer awareness for the products you offer, and to improve your sales conversions both online and off.

Training Videos for the Electrical Equipment Manufacturing Industry

Training video production for the electrical equipment manufacturing industry can have significant impacts on the business. Employees that are engaged in video training receive consistent training across the business regardless of when they are hired or where, and video training is easily accessible from anywhere and anytime. This is a leading factor in boosting employee engagement according to research which has found that employees are 75% more likely to watch training videos than they are to read a training manual or article.

Additional benefits to training video use for your electrical equipment manufacturing industry business include:

-Increased retention of up to 65% more information.
-Greater versatility of information distribution. Videos can be used to share details via animation, stop-motion, live-action and a variety of other formats.
-Greater ability to measure engagement. Managers can monitor which employees have trained and how they interacted with their video training.
-Interactive features including path based learning options, clickable links, and other forms of engaging roles for employees to navigate as they learn.

Training videos are particularly valuable to brands for their robust time savings, but they also save brands money, too! In fact, some larger businesses have reported tens of thousands, to hundreds of thousands, in savings when they made the switch from live, in-person training programs to video-based training.

Interview Videos for the Electrical Equipment Manufacturing Industry

Interview videos for the electrical equipment manufacturing industry have a two-fold benefit. The use of expert interview videos can engage the consumer audience and build trust while sharing your credibility and authority on electrical equipment manufacturing. Customer interview videos can be used to further boost credibility and trust among consumer audiences which is essential to growing a business and to generating strong sales and ROI from marketing campaigns.

electrical equipment manufacturing video production quote!

All of these video marketing and internal communications features are essential to maintaining your corporate growth and expertise. At Beverly Boy Productions we take Video Production for the Electrical Equipment Manufacturing Industry very seriously. It’s how we help your brand succeed in this incredibly competitive, multi-billion dollar market!