Video Production for the Candy Production Industry
The candy production industry generates over $12 billion and employs nearly 25,000 personnel. An effective marketing campaign is essential for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Candy Production Industry is a crucial consideration for the nearly 1,500 candy manufacturers across the U.S. What better way to advertise the latest soft candies, hard candies, and chocolates than through a short but engaging promotional video?
Video production is an effective marketing strategy for candy manufacturers. It allows you to reach potential customers while retaining current ones. At Beverly Boy Productions, we work with candy production businesses to produce impactful promotional videos, expert interview videos, and customer testimonials. Our team shows the world the products and services your business offers through top-notch video production. This, in turn, engages your audience and allows you to reach your marketing goals.
Promotional Videos for the Candy Production Industry
As candy manufacturing businesses compete with one another, promotional videos help keep your business in the spotlight while also maintaining current customers. Promotional Video Production for the Candy Production Industry engages your target audience, making it likely for them to recognize your business and return as a paying customer.
Promotional videos for candy manufacturers work by being short and captivating. While they indeed work for television, most businesses distribute promotional videos across online platforms. These include your own business website, social media pages, email campaigns – anywhere you expect your target audience to utilize their time online. The average internet user spends nearly two and a half hours on social media daily, and that number is only expected to increase. A short but effective promotional video on your Facebook or Instagram page could increase engagement, invite new customers, and effectively share your business with the world.
Marketing Videos for the Candy Production Industry
Video Production for the Candy Production Industry is as critical as any other industry. With over 82% of the internet consisting of video content, this is an incredible opportunity you do not want to miss out on.
Whether you specialize in chocolates, fruit-flavored candies, chewing gum, or all of the above, video marketing is an incredible way to help customers find your business.
Some of the many benefits of video marketing include:
- Spreading the word about their business, brand, products, or services
- Establishing the business as an authority in the candy production industry
- Increasing brand authenticity, building trust and credibility with clients
- Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to build trust with your audience, inform potential customers, and share your candy across almost any platform, from social media to your own website.
Training Videos for the Candy Production Industry
Training in the candy production industry is crucial in keeping your business running smoothly. Brand new customer service representatives or production workers may come and go like a revolving door. Personalized training videos remove the issues that come with conventional in-person training, allowing business owners and team leaders to save time and money while improving learning outcomes for their employees.
Additionally, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple and accessible way to engage your candy production professionals while keeping training consistent throughout your business.
Interview Videos for the Candy Production Industry
You probably think of applying for a job when you think of “interview videos,” but interview videos for the candy production industry also include other types of videos. Expert interview videos for candy manufacturers are videos that share the perspective of your business’s team and industry leaders. On the other hand, customer interviews are another style of interview video that allows your targeted audience to hear what current customers have to say about your business.
Both of these types of videos can build credibility for your business and increase trust and understanding with your potential customers. They share insight from professionals as well as a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers have to say about your business, interview Video Production for the Candy Production Industry is a unique way to help your sweets stand out above the rest.