Video Production for Pet Stores
The pet store industry generates over $22 billion and employs over 100,000 personnel. An effective marketing campaign is essential for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for Pet Stores is a crucial consideration for the 18,000+ pet stores across the U.S. What better way to advertise your latest seasonal products or grooming and training services than through a short but engaging promotional video?
Video production is an effective marketing strategy for pet stores. It allows you to reach potential customers while maintaining current ones. At Beverly Boy Productions, we work with pet supplies stores to produce impactful promotional videos, expert interview videos, and customer testimonials. Our team shows the world the products and services your business offers through top-notch video production. This, in turn, engages your audience and allows you to reach your marketing goals.
Promotional Videos for the Pet Store Industry
According to the American Pet Products Association, 70% of U.S. households own at least one pet, so highlighting your business is crucial in reaching new customers. When promotional videos keep it in the spotlight, it also maintains current customers. Promotional Video Production for Pet Stores engages your target audience, making it likely for them to recognize your business and return as a paying customer.
Promotional videos for pet stores work by being short and captivating. While they indeed work for television, most businesses distribute promotional videos across online platforms. These include your own business website, social media pages, email campaigns – anywhere you expect your target audience to utilize their time online. The average internet user spends nearly two and a half hours on social media, and that number is only expected to increase. A short but effective promotional video on your Facebook or Instagram page could increase engagement, invite new customers, and effectively share your business with the world.
Marketing Videos for the Pet Store Industry
Video Production for Pet Stores is as critical as any other industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you do not want to miss out on.
Whether you specialize in selling pet food, dog grooming, or exotic live animals, video marketing is an incredible way to help customers find your business. Some of the many benefits of video marketing include:
– Spreading the word about their business, brand, products, or services
– Establishing the business as an authority in the pet store industry
– Increasing brand authenticity, building trust and credibility with clients
– Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers an incredible way to build trust with your audience, inform prospective customers, and share your products or services across almost any platform, from social media to your own website.
Training Videos for the Pet Store Industry
Training in the pet store industry is crucial in keeping the wheels of your business turning. Brand new customer service representatives may come and go like a revolving door. Personalized training videos eliminate the issues that come with conventional in-person training, allowing business owners and team leaders to save time and money while improving learning outcomes for their employees.
Additionally, training videos:
Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are an easy and accessible way to engage your pet care professionals while keeping training consistent throughout your business.
Interview Videos for the Pet Store Industry
You probably think of applying for a job when you think of “interview videos,” but interview videos for the pet store industry also include other types of videos. Expert interview videos for pet stores are videos that share the perspective of your business’s team and industry leaders. On the other hand, customer interviews are another style of interview video that allows your targeted audience to hear what current customers have to say about your business.
Both of these types of videos can build credibility for your business and increase trust and understanding with your potential customers. They share insight from professionals as well as a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers have to say about your business, interview Video Production for Pet Stores is a unique way to help your business stand out above the rest.