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Video Production for Auto Mechanics

Auto mechanics are responsible for providing mechanical repair and maintenance on consumer vehicles including cars, trucks, trailers, and vans. While this industry is largely made up of self-employed mechanics operating in their own auto-repair shop and garages, the total market size is estimated at $66 billion dollars in which more than 547K people actively work. For many mechanics, industry growth is not necessarily congruent to individual business growth, especially not without additional focus on marketing and advertising to bring in additional clientele. Video Production for Auto Mechanics can vastly improve overall business growth amid otherwise low growth periods.

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The competitive landscape of the auto industry makes it a prime environment for video marketing. Mechanics with a pulse on the competition and the market understand the importance of utilizing distinct marketing and advertising strategies to fuel growth. While video marketing doesn’t need to be the only means of promoting your auto shop or garage, it certainly should be a driving force behind the overall advertising strategy, particularly if you want to stay ahead of the competition.

At Beverly Boy Productions, we provide a variety of video production services for auto mechanics. By creating expert videos to market and promote your services, train newly hired shop employees, and engage customers with expert interviews representing the brand, you build an audience backed by trust and understanding for your business. These are just some of the ways that Team Beverly Boy can help you to improve your auto shop marketing strategy & increase growth for your brand.

Promotional Videos for Auto Mechanics

The production of promotional videos for members of the auto mechanic industry represents one of the many ways that mechanics can utilize video technology to improve business growth for their brand. Short, 30 to 60-second promotional videos for auto mechanics can:

-Be posted on social media to boost audience awareness.

-Be shared on landing pages to increase revenue and sales conversions.

-Be incorporated into email outreach campaigns to drive consumer engagement and trust.

-Be distributed across digital and television verticals for maximum audience reach.

Promotional videos for mechanics represent a starting point in professional marketing and advertising for these brands, but they are certainly not the means to an end as there are many other unique ways to draw attention and build awareness among your target audience.

Marketing Videos for Auto Mechanics

Marketing Video Production for Auto Mechanics can definitely take on many different forms depending largely on the brand, internal goals, and existing marketing and advertising strategy. Mechanics, including those who are self-employed, can achieve a variety of benefits with marketing videos, including:

-Increased audience reach.

-Improved SERP rankings.

-Increased email click through rates.

-Stronger consumer confidence and sales.

-Greater ROI across video and other marketing campaigns.

-Stronger consumer awareness & knowledge of services offered.

Personalized marketing video campaigns for auto mechanics have been proven to turn prospects into active customers while improving overall client retention and boosting engagement, ROI, and sales.

Training Videos for Auto Mechanics

Training Video Production for Auto Mechanics can take on many different approaches, largely depending on the internal training needs of the mechanic, repair shop or individual worker and his or her goals. Training videos provide organizations a voice that is directed at improving training outcomes, reducing overall training costs, and increasing worker knowledge retention.

 

While all mechanic shops and repair garages are a little bit different, the general concepts for most remain the same. Therefore, training videos for auto mechanics can include the following benefits:

-Greater flexibility to access training whenever and wherever.

-Greater accessibility to engage in training.

-Improved knowledge retention and reduction in total training time required to learn new skills.

-Stronger employee engagement.

-Greater reach among employees through shared accessibility of training content.

Employees love video training for its interactive features and capabilities. Shop owners appreciate the flexibility, and improved access provided by video training programs as well as the overall reduction in total training cots.

Interview Videos for Auto Mechanics

Interview videos for auto mechanics can generally include both expert interview videos, and customer interview videos. The expert interviews are going to help shop owners establish credibility, boost authority, and build a strong, and confident, consumer following for the business. In continuing with development of consumer confidence, interview video production for auto mechanics is an expert opportunity to drive growth for automotive repair brands.

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Beverly Boy Productions can help with the development of an established video marketing and advertising program for your repair shop. To learn more about Video Production for Auto Mechanics, give Team Beverly Boy a call!