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Video Production for Arcade, Food & Entertainment Complexes

Arcades and the food & entertainment complexes that are usually attached to them or paired with them have experienced a period of significant growth in the years since they were introduced in the late 1980s. The addition of alcoholic beverages, adult games & interactions, and advanced entertainment options above and beyond the traditional coin operated gaming machines has certainly provided a beneficial increase in community attention & revenue driving visitors for businesses such as Dave & Busters in this $4 billion dollar industry. Video Production for Arcade, Food & Entertainment Complexes largely focuses on the promotion of an engaging & fun experience, but specialty production of training videos and other forms of expert video content can also add value to these brands.

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Businesses in the arcade, food & entertainment complexes industry struggled during COVID-19 as a result of closures and social distancing regulations, but a return to “normal” life has resulted in widespread opening of these complexes and an increased demand for fun, amusement & entertainment among the typical consumer audience. As such, the expectation is that the 8,382 businesses in this industry will continue to see growth in revenue & expansion of their complexes in the coming years.

Beverly Boy Productions works with various businesses in the arcade, food & entertainment complexes industry to provide promotional video production, video marketing, and the creation of expert interviews & training videos that are important to corporate growth, community awareness, and the generation of leads, visitors & revenue for these entertainment venues.

Promotional Videos for Arcade, Food & Entertainment Complexes

Promotional Video Production for Arcade, Food & Entertainment Complexes includes a wide variety of approaches that are geared toward showing off the entertainment & gaming experience that visitors could be a part of by visiting the arcade. These short, powerful promo videos are a great way to boost audience interest in the arcade and to generate new visitors through social media, website conversions, and the introduction of video promos to third party websites where the target audience is likely to spend their time.

 

With more than 82% of the internet made up of video content, and most searches resulting in the downloading or livestreaming of a video, arcades and food or entertainment complexes really cannot afford NOT to be using video promotions to their advantage. In fact, the number of kids watching video online has doubled in 4 years and continues to go up – this is the target market for these businesses and brands!

Marketing Videos for Arcade, Food & Entertainment Complexes

Marketing videos are another key opportunity for arcade, food & entertainment complexes like Dave & Busters and other members of this industry to target their audience with engaging, entertaining, and effective video content.

In fact, marketing videos can have many advantages in this industry including:

  • Increased audience reach on social media and online.
  • Improved organic traffic & website rankings.
  • Increased conversion from television to arcade visit.
  • Increased revenue & ROI.

Big brands in this industry have stated that social media can increase growth by 45% or more, and the inclusion of video in the marketing strategy further improves consistency in growth as seen by the estimated 1200% increase in social shares when video is posted versus still image.  Brands in this industry really should be focusing their efforts on marketing videos, and social media distribution!

Training Videos for Arcade, Food & Entertainment Complexes

When it comes to training newly hired employees for your arcade, food or entertainment complex, you’ve got to have a consistent, always available, easy to access training program that your employees can engage with and use as needed. Training Video Production for Arcade, Food & Entertainment Complexes solves many of the issues that you face in hiring & training new employees by providing consistent training that improves employee productivity and saves you time & money.

In fact, in a study 59% of employees said they had no workplace training and that their skills were mostly self-taught. Entertainment complexes, arcades, and food venues that do not train their employees are at risk of not only higher turnover rates, but huge issues with customer service that could potentially drive your visitors away for good! Video training solves a lot of these problems by providing your team with accessible training that they can use over-and-over again.

Interview Videos for Arcade, Food & Entertainment Complexes

As an arcade owner that is offering food and entertainment, you’ve got to build up trust within your target market so that the adults that see your ads will feel comfortable bringing their children, grandchildren, and friends to your venue. Proving your establishment is trustworthy and the right place to be, though, takes some commitment & time on your part. You’ve got to be willing to be open, honest, and upfront with your target audience.

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Interview Video Production for Arcade, Food & Entertainment Complexes can increase the level of trust that your community has in your business by showcasing your experience & expertise in a credible & authoritative manner. Ask Team Beverly Boy how you can use interview videos to improve audience trust and increase visitor conversions & revenues for your entertainment brand!