What is the Average Cost of Real Estate Video?
Real estate videos are becoming increasingly popular as they allow realtors to showcase neighborhoods, homes, and events that take place which can help them to boost sales. Standard production rates for a real estate video are based on the amount of time involved in pre-production as well as in post-production and the location of the shoot as well as the individual needs relative to the video being produced.
The average cost of real estate videos varies much like any other form of video-based on several variables that change with each project. Because each client is different, and because each real estate video is uniquely created, there’s no hard-set figure to define the average cost of real estate video production.
What goes into Real Estate Video production?
Depending on the vision of the client this answer may vary. If you want a matterport production it will involve heavy editing, special equipment, and tech that could be a very large cost factor to your budget.
Real estate video production can range from a simple video tour to a real estate video highlighting amenities and perks of the property location with talent to convey the message.
Most real estate videos do not incur fees associated with talent or scriptwriting unless requested by the client. The labor hours vary for each job as it will naturally be more involved to shoot a 50K acre neighborhood versus a single-family home.
These considerations are all made when you request a quote for your real estate video production from Team Beverly Boy.
Expect to incur the following expenses when producing a real estate video:
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
Average Cost of Video Production
The average cost of video production is between $1,000 and $10,000 per finished minute. Your real estate video is not likely to cost $10,000 per minute unless you intend to incorporate complex shoots, animated graphics, or special effects into the design.
However, a budget closer to $2,500 per minute is reasonable as a starting point for a real estate video. Keep in mind that things like drone footage will incur added expenses associated with drone licensing, drone rental, and related costs.
Pricing for any video is based on the local market, the quality of the work, and the actual costs incurred as a result of the production. Naturally, a longer real estate video will incur more costs than a short, 1-minute production.
Real Estate Video Cost Influencers
When considering what it will cost to produce a real estate video it’s important to recognize the various influencers that can add to the price. Things like animated graphics, text overlays, titles, and special effects will all add to your final expenses.
Editing is a big part of your budget. Be careful with requesting multiple revisions and make sure that you are very clear with your creative brief upfront to reduce the amount of time involved in editing. Staging the home, if it is empty, will also add to the cost of the shoot.
Keep in mind that an empty home may be more difficult to shoot because it doesn’t always provide the viewer with a realistic view of the property and makes it difficult for them to envision their own furniture or belongings in the area. As such, staging is an important part of real estate video production.
Additional cost influencers include the experience of your camera crew, the experience and talent of your editor or narrator, and the total length of the video. If you’re looking to cut corners, consider the length of the first element of consideration if you’re trying to keep costs low.
Need more information or wondering what the average cost of real estate video will be for your project? Give Beverly Boy Productions a call today!