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Video Production for Life Insurance & Annuities in the U.S.

Life insurance and annuities is a $995 billion industry comprising over 300,000 finance professionals. With the expected post-COVID 19 economy rebound, those numbers can grow for the life insurance industry. An effective marketing campaign where you’re reaching your targeted audience can help you meet your marketing and internal communication goals. Video Production for Life Insurance & Annuities in the U.S. is something to consider to help your business thrive.

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Video marketing is essential in promoting your company’s services. We understand how you’re there for your customers at all times, not just during times of need, and videos can effectively portray that. At the end of the day, your video should make customers feel protected and supported by choosing your life insurance. At Beverly Boy Productions, we work with life insurance companies to create impactful promotional videos, training videos, customer testimonials, and much more. With video production, we can highlight your services and how you empower customers in choosing a path to financial security.

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Promotional Videos for the Life Insurance & Annuities Industry

Highlighting your life insurance company is critical in reaching new customers. Promotional videos keep it in the spotlight while also retaining current clients. Promotional Video Production for Life Insurance & Annuities in the U.S. captures the attention of your target audience. This helps them recognize your business, making them more likely to return as paying annuity customers.


Short, engaging promotional videos are optimal for the life insurance industry. Sure, they’re appropriate for television advertisement, but many businesses utilize promotional videos on their online platforms. These include your social media outlets, email campaigns, and your very own business website. The average internet user spends nearly two and a half hours on social media. That number is only expected to grow. A short but captivating promotional video on your Facebook or Twitter page could not just improve engagement; it could invite new customers and share your services with the world.

Marketing Videos for the Life Insurance & Annuities Industry

Video Production for Life Insurance & Annuities in the U.S. is as crucial as any other industry. With over 82% of the internet consisting of video content, this is a prime opportunity that your financial endeavors cannot miss out on.

Whether you want to share the types of annuities you offer or the details of your insurance premiums, video marketing is an excellent way to shine a light on your business. Some of the many benefits of video production include:

– Spreading the word about their business, brand, products, or services
– Establishing the business as an authority in the life insurance and annuities industry
– Increasing brand authenticity, building trust and credibility with clients
– Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

Video production offers an incredible way to build trust with your audience, inform potential customers, and share your service across any platform, from social media to your own website.

Training Videos for the Life Insurance & Annuities Industry

The last thing you want is to have life insurance agents walking in and out of a revolving door in the life insurance and annuities industry. Brand new agents may come and go like a revolving door, but that can be prevented. Personalized training videos remove many of the hassles of traditional in-person training. Training videos allow business owners to save time and money while learning outcomes develop for their employees.

Indeed, training videos:

– Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
– Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
– Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
– Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

This style of video is a simple and accessible way to engage your employees while keeping consistent, top-quality training throughout your business.

Interview Videos for the Life Insurance & Annuities Industry

When you think of interview videos, you might think of the job application process, which is understandable. However, interview videos can highlight your business by interviewing those who currently interact with or have interacted with you. For example, expert interview videos share the perspective of industry leaders. These would be your top analysts, underwriters, and directors. Additionally, customer interviews feature customers’ experiences with your business.

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Both expert and customer interviews have their benefits. They share insight from professional points of view and a perspective your customers can relate to. Additionally, they build credibility for you as a business owner while improving the understanding of potential customers. They’re comparable in how they represent your business and attract customers to it. Whether you’re interested in sharing your leadership or what your customers say, Video Production for Life Insurance & Annuities in the U.S. is an excellent strategy for bringing attention to your life insurance services.