Making the Best Use of Your Virginia Beach Corporate Video
Having the best Virginia Beach corporate video production company is a strong marketing tool, but not all Virginia Beach corporate videos are successful. In order to get your audience interested, your corporate videos need substance and they need to be concise. No matter if you are presenting your film at the 23rd Annual Fall Wine Festival in Virginia Beach or if you are looping it in your office in the Central Business District, it needs to be done right in order to get results. High quality corporate videos will help you impress your audience, but low-quality videos will leave them irritated and confused about your company.
To get the most out of your video content, ask yourself what goals you hope to achieve with it. What is your purpose? Promoting a political campaign will require different Virginia Beach corporate video than internal marketing.
Let’s look at more examples. Using repurposed video content for social media may work better than a homepage promotional video or still photos for your website, depending on your goals. Video used in email campaigns will need different content than what is used for television or using audio for radio-type services.
Virginia Beach Corporate Video Production Cost
Having a business in Virginia Beach, Virginia can get aggressive with the competition, so standing out from the crowd will help. Keep your objectives in mind, but also remember your target audience, the approach you want to take in making your video, and the message you want to portray. The type of video that is best for your company will be based on these things.
No matter the video you create, though, the cost depends on the duration of your video and the staff and gear needed to make it a reality. There are many corporate video production companies in Southeast Virginia so this should help in determining pricing. Check out our per-hour pricing sheet of the things that affect corporate video production cost.
Virginia Beach Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Virginia Beach Corporate Pre-Production
When it comes to Virginia Beach corporate video production, there are three phases to know: pre-production, production, and post-production. Each of these is necessary for creating any production.
With Virginia Beach corporate pre-production, you’re working with a production team to get the ball rolling. This team will work with you to draft plans and outline your project based on your ideas and your needs. A producer or director will outline the production based on the plans made in this phase, and they will write a script for actors or narrators, if one is needed. Depending on your content, your crew might have to do added research, especially if you need to obtain location permits or studio access.
Pre-production prepares everyone for the filming process. An experienced team will work with you to ensure that you’re 100 percent happy with your project’s direction.
This phase is where things start coming together. During the corporate production phase, your footage is recorded based on the plans made in pre-production. A professional team will communicate with every area of the production, like the office, distribution, and more, and keep to the schedule and budget.
Every party of the corporate film making process will work with production. The grip, electric, and design crews will be in the lead, then camera and sound departments will start filming. The production process depends on your particular needs. For example, if you are filming an explainer video, you will probably need animators, not actors, but if you’re filming employee testimonials, you will probably need to work with actors. In this phase, B-roll footage is sometimes filmed to use in post-production.
Post-production is essential for a top-quality corporate video. In this phase, footage is organized by editors. Then they will adjust and enhance it to make sure it is perfect. They will also add in dialogue, music, sound effects, and more make it a solid final production.
After that production has been edited and rendered, your crew will show you the finished product. Here, you can request edits and those will be done before finalizing the production.
When you’re satisfied with the results, you’ve finished corporate post-production and will have your video in-hand. You are then free to share it to social media, present it at a meeting, or do whatever else you want with it!
Virginia Beach Corporate Live Streaming
Live streaming and corporate webcasting are effective in communicating with your audience. Unlike regular videos, Virginia Beach corporate live streaming provides an experience that allows viewers to feel like they are at an event in real life. This makes live streaming unique, effective, and different than normal videos.
Live streaming in Virginia Beach, Virginia is often used to share live events or to discuss products. You can host your live stream on a platform that gives viewers the ability to comment and react to your corporate streaming media. This allows your content to be seen by their followers and gives you a wider reach.
Social media aside, live streaming is also used to host business conferences or meetings through Virginia Beach corporate live streaming. Employees from all over the world are able to participate in the stream, and this is why quarterly company webcasts are often utilized in the corporate environment. The equipment required for streaming live corporate events is easy to set up and use, so a skilled crew will have no problems hosting one for you.
Best Practices for Virginia Beach Corporate Video Production
First, check with the Hampton Roads Chamber to see if they have tips for filming here. Also, check out the tips we have listed below for creating a top-quality corporate video for your company. These best practices can help you get started the right way with the corporate video production process.
Tip #1- Determine the purpose of your video. A director or producer will work on this with you, of course, but knowing what you want from your video before you jump in is smart.
Tip #2– Be clear and concise. Shorter is often better when it comes to videos. A high-quality video can be short, and you’re actually more likely to get and keep attention with a short video than a long one.
Tip #3- Be sure to include branding. You should 1.) clearly state your message, 2.) list your contact info, and 3.) have your brand or logo easily seen. Viewers will remember this type of video content.
Preparing Your Team for Corporate Video
No matter if you are in 23451, 23456, 23461, or 23464, your team should feel cohesive.To prepare your team for corporate video, start with wardrobe. For example, anyone being filmed should avoid wearing brands/logos on their tops, intricate patterns, and plain white or black shirts.
Your pants and shoes do not generally matter, as long as they fit the theme of your video. Make sure you have hair and makeup ready before shooting begins, and remember that being natural on camera is best, because authenticity is important for a successful corporate video production.
If you’re filming corporate testimonials, have your questions ready ahead of time for the person that you’re interviewing. Questions like “What was it like before you received our product or service?”, “What would you tell someone who’s considering our services?”, and “How do we stand out from other options?” appeal to your audience and get them interested in your business.
Hiring a Virginia Beach Corporate Video Company
After getting your ideas together, you’re ready to find a company that can help. There are hundreds of video companies in Virginia Beach, Virginia and the cities of Norfolk, Portsmouth, and Chesapeake, so it won’t be easy to choose just one. Look for these two things when hiring a Virginia Beach corporate video company: video samples and responsiveness.
One of the first things people do is check out companies with the highest reviews, but before contacting anyone, we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Aside from reviews, you can ask for samples. Look for consistency to see that the reviews align with the quality of the videos you see.
A professional company should respond quickly to your inquiries, and you can often get a free quote for your production. Additionally, they should provide concise consultation to make things easier for you. Look for responsiveness in communication to ensure that you are seen as a priority.
We hope guide has helped you in your search for Virginia Beach corporate video production insights. If you have more questions, we are always happy to help! Give us a call!