Making the Best Use of Your Toronto Corporate Video
Having the Best Toronto corporate video production company is a solid marketing tool, but not all Toronto corporate videos succeed. To see positive results, your corporate video needs to be engaging and unique. Whether you are presenting your video at the International Film Festival in Toronto or looping it in your office in Downtown, it needs to make an impression.
High quality corporate videos can help you with that, but low-quality videos will only have viewers turned off by your business.
Start your film off right by asking yourself- What purpose does this video need to serve? When promoting a campaign, the content you use will be far different than the one you use for product marketing, and both require different types of Toronto corporate video.
Depending on your goals, repurposed video content for social media might be better for you than a homepage promotional video or still photos for your website. Video for email campaigns will need different content than that for television or using audio for radio-type services.
Toronto Corporate Video Production Cost
Business in Toronto, Canada, Ontario Province can be tough because you have a lot of competition, so you need to set yourself apart from the crowd.
Of course, you should keep your business goals in mind, but your audience, your message, and the approach you want to take should also be considered. All of these determine the type of video that will be best suited for your company.
The Two Big Factors
No matter what type of video you make, the price you pay is going to depend on 1.) the length of your video and 2.) the gear and crew you use to make it.
You will find many corporate video production companies in South Canada so these two things will help you with pricing. Also, check out the per-hour pricing sheet of corporate video production cost.
Toronto Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Toronto Corporate Pre-Production
When talking about Toronto corporate video production, you will go through three major pre-production, production, and post-production. Each of these are necessary and provide essential services to bring your project to life.
With Toronto corporate pre-production, you’re planning your project. You will most likely work with a production team to outline your project and go over your ideas, needs, and wants.
A producer or director will line out all the details of the production process, schedule everything, and even create a script, if one is needed. The content of your video will determine the amount of work your team will need to do and, they will obtain all of the required location permits or studio access.
Pre-production is essential in planning a production and a professional team will work with you, each step of the way, to ensure that you are satisfied with your project before moving on.
The corporate production phase is where your film comes to life. Your footage will be recorded based on the plans outlined in pre-production, and a skilled crew will stick to your budget and schedule. They will also communicate with every other area of the production the office, distributing, and more.
The corporate film making process involves every department in production. The grip, electric, and design crews will start before camera and sound departments start filming. The production process will depend on the type of video you are creating.
For instance, an explainer video will usually use animators, not actors. If you’re filming employee testimonials, on the other hand, you’ll most likely use actors in your video. Additionally, B-roll footage is often filmed during the production phase to be utilized in post-production.
Post-production is very important in producing a top-quality corporate video. In this phase, editors organize your footage, then they will adjust the sound and color to ensure that everything is perfect. Audio items, like sound effects and music, are then added.
After your production has been edited and rendered, your crew will show you the finished product so that you can request any changes before they finalize it.
If you’re satisfied with the end result, you’ve finished corporate post-production and you’ll have a great video that you can post to social media or present it at a conference, and so much more!
Toronto Corporate Live Streaming
Live streaming and corporate webcasting is a great way to communicate with your audiences, and regular video cannot compare to Toronto corporate live streaming because it gives viewers a unique experience that helps them to feel as if they were there. This one reason live streaming is so effective!
Live streaming in Toronto, Canada can help you share an event or a product/service. Depending on where you host it, viewers can also comment on and/or react to your corporate streaming media. That helps expose your content to more users than you thought possible.
Reach a Global Audience
Live streaming is also used to host business meetings and more events through Toronto corporate live streaming. Employees from around the globe can join the stream, and that is why quarterly company webcasts are often done in the corporate setting.
The equipment required for streaming live corporate events is easy to put together and use, so an expert team will have no problems hosting one for you.
Best Practices for Toronto Corporate Video Production
First, call the Toronto Board of Trade to get tips into filming here. Below, you will find our top tips for creating a top-quality corporate video. Check out these best practices before beginning the corporate video production process.
Tip #1- Determine the purpose of your video.
A director or producer will work on this during pre-production, but having a strong idea of what you want from your video saves time and money.
Tip #2– Be clear and concise.
When it comes to video, shorter is better, most of the time, and a high-quality video is more likely to capture and keep your audience’s attention than a low-quality, longer video.
Tip #3- Be sure to include branding.
Viewers won’t remember you if you don’t brand your content or list your contact information. State your message, clearly and concisely, and prominently show your brand so that viewers know your company identity
Preparing Your Team for Corporate Video
No matter if you are in M4N, M5S, M4L, or the M6K , your team needs to be cohesive. To prepare your team for corporate video, start with wardrobe. Protocol says that anyone on camera should not wear brands or logos on their shirts, plain white or black tops, or tops with intricate patterns.
The type of pants and shoes is up to you, as long as it keeps with your film’s theme. You should have hair and makeup ready before you start shooting, and it is recommended being natural on camera. Being yourself and seeming approachable is important to a great corporate video production.
Be Ready with Questions
If you’re filming corporate testimonials, have questions prepared ahead for your interviewee ahead of time.
Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” appeal to your audience and get them interested in what your business has to offer.
Hiring a Toronto Corporate Video Company
Now that your ideas are listed out, it’s time to find a company that will bring them to life. There are many video companies to choose from in Toronto, Canada and the cities of Etobicoke, Scarborough, and Vaughan, so you have your work cut out for you.
Look out for these two things hiring a Toronto corporate video company: video samples and responsiveness.
Most people check out the companies with the highest reviews, first, but before you jump into contacting companies, we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid.
Also, you can ask for samples. Look for consistency and make sure that the quality of video aligns with the type of reviews you are seeing.
The best Toronto corporate video production company should respond quickly to your questions. Most of the time, you can get a free quote for your production, and they should provide concise consultation to make things easier. Look for responsiveness in communication to ensure that you are being treated as a priority.
We hope this guide helped you gain more Toronto corporate video production insights. If you need more help, give us a call! We are happy to answer your questions!