Making the Best Use of Your St. Louis Corporate Video
The Best St. Louis corporate video production may be a strong marketing tool, but not all St. Louis corporate videos end up being successful. To get positive results, corporate videos need to have substance and be authentic. No matter if you are presenting at a Taste of St. Louis in St. Louis or looping it in your office in Downtown St. Louis, your video can make a lasting impression on your viewers. High-quality corporate videos make that happen for you, but low-quality videos are unlikely to get viewers to look into your business.
Start by asking yourself this basic question- What do I hope to achieve with this video? Your purpose determines the content. Promoting an ad campaign and doing internal marketing are going to require different types of St. Louis corporate video.
Here are more examples. Depending on your objectives, repurposed video content for social media may work better for you than a homepage promotional video or still photos for your website. Creating a video for email campaigns requires content that is different than what you would see in television or using audio for radio-type services.
St. Louis Corporate Video Production Cost
Doing business in St. Louis, Missouri can be competitive, so getting your business to stand out from the rest is important. Other than goals, your target audience, your message, and your approach to the video content are all things that will affect the type of video your company needs.
No matter the type of video you need, the price you pay will depend on two major factors: the length of the film and the crews and gear needed to make it happen. There are many corporate video production companies in Eastern Missouri so to figure out pricing, remember these points. Also, check out our per-hour pricing sheet of corporate video production cost.
St. Louis Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
St. Louis Corporate Pre-Production
When it comes to St. Louis corporate video production, there are three phases to know about: pre-production, production, and post-production. Each of these provide services that are necessary to bringing your project to life.
With St. Louis corporate pre-production, you will start the process and work with a production team to draft an outline of the project. This is where you can show examples of your idea, like a reference video. A producer or director will line out the way the rest of the production process will go based on the planning done in this phase. They can also create a script, if it’s needed. Depending on your content, your crew might need to do extra work, like obtaining location permits or studio access.
Pre-production is the planning and preparation phase for the filming process. An experienced team will work with you during the entire phase to make sure you’re 100% happy with your project’s direction.
This is where the magic happens! During the corporate production phase, the scenes outlined in pre-production will be shot and a talented team will communicate with all parties in the production, like the set or the office, all while adhering to your budget and schedule.
Every group in the corporate film making process is involved with the production process. The grip, electric, and design crews will get things rolling before the camera and sound departments start filming. Of course, the production process depends on the video you’re creating. For instance, if you’re making an explainer video, you probably won’t use actors, but rather animators and narrators, but if you’re filming employee testimonials, you most likely will use actors or staff. Additionally, B-roll footage is sometimes filmed in the production phase and then used in post-production.
Post-production is the final step in ensuring you get a top-quality corporate video. In this phase, footage is organized by the editors. The sound and color are adjusted, then dialogue, music, and other sound effects are added to make the film perfect.
After the production has been edited and rendered, your crew should show you the finished product so that you can discuss any changes you want. Those changes will be made before the film is finalized.
When you are happy with the final result, you will have finished corporate post-production and you’ll have a great video that that you can post to social media, present it at a convention, or distribute it wherever you see fit!
Live streaming and corporate webcasting is a unique way to communicate with your audience, because unlike regular videos, St. Louis corporate live streaming provides its viewers with an interactive experience that gives them the ability to feel as if they were there. This is one reason live streaming is so popular- normal videos can’t compete!
Live streaming in St. Louis, Missouri is often used to record an event or show off a product. Depending on the platform you use, viewers can comment on your corporate streaming media, which helps you show your content to other users you may not have considered when the video shows up in their feed.
Going beyond social media, live streaming is great for hosting conferences, events, or meetings through St. Louis corporate live streaming. Employees all over the map can participate in the stream and many quarterly company webcasts are used in this type of setting. The gear you will need for streaming live corporate events is easy to assemble and use, so a professional crew will have no issues hosting one for you.
Best Practices for St. Louis Corporate Video Production
First, check in with the St. Louis Chamber of Commerce to get tips and insight into filming here. We have provided a short list for creating a top-quality corporate video for your business. We suggest checking out these best practices before starting the corporate video production process.
Tip #1- Determine the purpose of your video. A director or producer will help with this during pre-production, but before going into the production process you should already know the purpose of your film.
Tip #2– Be clear and concise. When it comes to videos, a high-quality video can be short and still get the attention you need. In fact, you are more likely to get attention with a short, high-quality video than one that’s long.
Tip #3- Be sure to include branding. You want to be remembered, so state your brand’s message, list out your contact information, and ensure that your company identity is prevalent in your video.
Preparing Your Team for Corporate Video
Whether your business is in the 63101, 63116, 63125, or the 63147, your team needs to be on the same page. You can prepare your team for corporate video by addressing the wardrobe. Keep in mind that anyone who will be on camera should not wear plain white or black tops, intricate patterns on their, or visible logos/brand names.
The type of pants and shoes you wear don’t matter, really, as long as they line up with the theme of your video. Have hair and makeup ready before filming starts to ensure things run smoothly. We suggest being natural on camera because audiences want to see you. Being authentic is important for corporate video production.
If you’re filming corporate testimonials, get your questions prepared for the customer or employee that you’re interviewing before you begin. Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” are built to pull your audience into your business by appealing to them.
Hiring a St. Louis Corporate Video Company
After your ideas are in order, you are ready to find a company that can make them a reality. With dozens of companies to choose from in St. Louis, Missouri, and the cities of Ferguson, Overland, and Mehlville you will have your work cut out for you when hiring a St. Louis corporate video company. Keep in mind to check for video samples and responsiveness.
One of the first things you will probably do is look for video companies that have the highest reviews. We suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Also, you can ask for samples. Look for consistency and make sure the reviews you have read match the quality of your video.
A professional company should respond to inquiries fairly quickly. Most of the time, you can get a free quote for your project, and they should provide a concise consultation to make your job easier. Look for responsiveness in communication because this shows you that you and your project are a priority to them.
We hope this helped in your search for the best St. Louis corporate video production. If you need more help, feel free to reach out to us. We’d love to help!