Best Nashville Corporate Video Production Insights 2020
When you are thinking of using video for your business, take your time when considering the Best Nashville corporate video production team to work with. Video campaigns in 2020 are tailored to specific markets and audiences because today’s consumer likes to make personal connections with companies. Corporations need to have a face to go with their name, a story that entices clients, and a presence that keeps audiences intrigued. Do you have that? If so, telling your story through film is the best way to target your audience to get more loyal followers. Hiring a Nashville corporate film company to help you tell that story in a moving video is an investment, and it’s one that the majority of corporations are making these days. Top Nashville Corporate film makers know how to not only make the film for your target audience, but also how to get the film to them, so you need to be sure you pair with the right company to make this film perfect.
Making the Best Use of Your Nashville Corporate Video
As great a marketing tool as it is, Nashville corporate videos are very helpful. To inspire people to take action seeing your video, whether it’s at the Nashville Home Show in Nashville or looping it in your office in the central business district, it must be a video that captivated. High quality corporate videos can do this for you, whereas low-quality videos probably won’t be so effective.
To figure out which kind of video that you’ll want to create, you’ll need to consider what you want to achieve. What are your business goals? Who do you want to reach with Nashville corporate video. A video to explain a home-buying process for your real estate company will be different than a training video for your internal team, for example.
For example, repurposed video content for social media could be more helpful than a homepage promotional video or still photos for your website. Or when you want to produce video for email campaigns, you’re going to want something different than what would be used for television or using audio for radio-type services.
Nashville Corporate Video Production Cost
Doing business in Nashville, Tennessee, Davidson County can be challenging—we understand this. That’s why considering things beyond your objective, like who exactly your audience will be and what message you want to portray, will go far in helping you know what kind of video will help your company stand out from the rest.
No matter which type of clip you want to produce, there will be costs to hiring corporate video production companies in north-central Tennessee, so here are a couple of tips for understanding pricing: (1) How long will the video take to produce? and (2) Who is needed to create it? Below, you can find a per-hour pricing sheet of details that go into the overall corporate video production cost.
Nashville Corporate Video Production Pricing Sheet:
∙ Video Director: $25/hour to $250/hour
∙ Script Writer/Marketer: $60/hour to $150/hour
∙ Video Editor: $60/hour to $175/hour
∙ Cameramen: $25/hour to $400/hour
∙ Actors/Presenters: $50/hour to $500/hour
∙ Equipment: $25/hour to $100’s/hour
∙ Studio Shooting: $100/hour to $400/hour
∙ Narrators/Voiceovers: $100 to $400
∙ Audio Files: $30 to $1,000
∙ Video Rendering: $30/hour to $75/hour
∙ B-Roll: 10% to 50% addition to shooting costs
∙ ‘Miscellaneous Fees’: $100 to $1000’s
Nashville Corporate Pre-Production
As you consider Nashville corporate video production, there are a few phases that make a difference. They are: pre-production, production, and post-production. Each one is needed for your vision to become a reality.
With Nashville corporate pre-production, you’re starting off on the right foot. You’ll discuss your vision with your producers to work on the project outline, as well as show any reference video you have in mind. A producer or director will help you understand what will go into the process, as well as work on script for narrators, and even set up things for location permits or studio access.
Pre-production is necessary for a project that will be exactly what you want. It allows for preparation to ensure the best results so you can be 100% satisfied.
This is when crews work their magic. During this part, the corporate production phase, your footage will be filmed according to the outline that was worked on in pre-production. A knowledgeable team will make sure to stay in touch with you about every detail as they stick to the budget and schedule.
Every part of the corporate film making process is needed for production. The grip, electric, and design crews go ahead and take the lead to prepare and then the camera and sound departments start to film. Of course, the way the production process will go does depend on what you’re hoping to create. If you’re creating an explainer video, narrators will be needed perhaps, as well as animators, but you probably won’t be needing actors. Now, if you’re filming employee testimonials, it’s unlikely that you will need narrators for this type of production. Additionally, B-roll footage can be filmed during this phase while it’s often used in the post-production phase.
Post-production is highly necessary for creating top-quality corporate video. This is when the video has been filmed but editors take care to polish the results, so it’s exactly as it should be—ready for you to share.
Once the team has edited and rendered the video, it’s ready to be shared wherever you want. Of course, a professional team will always make sure to show you the finished product before it’s distributed so that you can always be sure you get what you want, and are able to make changes if needed.
Are you happy with the product? Then you’re good! You’ve completed the corporate post-production. Now you’ll have the video you want to share where you want, whether on your website or in a conference.
Nashville Corporate Live Streaming
Live streaming and corporate webcasting is an excellent way to connect with your audience, whomever they may be. The good news is that Nashville corporate live streaming allows viewers to feel like they’re at the event, in-person, making it an immersive experience. This is why live streaming is so unique—and so helpful. Typical videography just doesn’t compare.
Live streaming in Nashville, Tennessee is often needed to film an event or service, or even a product. What is really neat about it is how you can use any platform for corporate streaming media, while your followers like and comment, and then, reach more people through it that connect through your follower’s exposure of your content. Nifty, no?
Apart from social media streaming uses, there are business platforms that can also benefit from Nashville corporate live streaming. For example, you can give a training event online to employees around the world, or even use quarterly company webcasts in your corporate setting. The gear used for streaming live corporate events is easy to set up, so you can trust that a top crew will know exactly what to do to host a live stream for you.
Best Practices for Nashville Corporate Video Production
First, make sure to check with the Nashville Area Chamber of Commerce and the Tennessee Small Business Development Center, so you can get some great insights into producing in the city. Also, here are some of our tips for producing top-quality corporate video for your business. Consider these best practices before starting out on the corporate video production process.
Tip #1- Determine the purpose of your video. You’ll typically discuss this during the outline planning with the director but why not take some time to consider this before you go ahead and meet with them. Having a clear vision of what you want is always a good idea.
Tip #2– Be clear and concise. With videos, short and concise is ideal. This is because people can easily connect with visuals; when they’re under a few-minutes long.
Tip #3- Be sure to include branding. Whatever you create, make sure that it accurately portrays who you are and what you’re about. When you’re able to showcase your true company identity, it’s easier to reach and connect with your audience.
Preparing Your Team for Corporate Video
Whether your business resides in 37013, 37075, and 37075 it’s a good idea for your team to be aware of what needs to happen before filming. You’ll want to prepare your team for corporate video, and an important thing to consider is your wardrobe. Film protocol usually suggests no brand-names, logos, or white tops and black shirts.
Many times, pants and shoes are up to the person being filmed, but make sure to consider what’s being filmed. Don’t forget that hair and makeup can help you to be presentable. Most of all, successful footage is about being natural on camera. Authenticity is a big yes for successful corporate video production!
If you’re filming corporate testimonials, you’ll want to have a few questions ready beforehand. Questions like “What was it like before you received our product or service?”, “What would you tell someone who is considering our services?” and “How do we stand out from other options?” are great options for getting people interested in your business.
Hiring a Nashville Corporate Video Company
Once you have a clear vision and you know you want to bring it to life, you’ll need the right company. There are a plethora of options in Nashville, Pleasant View, and Chapmansboro, so you’ll definitely have your work in store for you before your project. Here are some things to think about before hiring a Nashville corporate video company: video samples and responsiveness.
You’ll want to hire a company who has good reviews about them. This also means checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Apart from reviews, you can ask for samples. Look for consistency and make sure that the reviews are consistent with the quality of the video samples.
A top company will be able to reply quickly and you may even get a free quote for your project. That said, they should provide concise consultation that you know will make your job easier. Look for responsiveness in communication to make sure that they care about your project and the finished result.
Nashville Corporate Video Filming With Beverly Boy
We have done Nashville corporate video filming for more than a decade, and we are proud that we have assisted hundreds of clients all across North Tennessee in creating fascinating videos that have reached millions all over Nashville. Check out some of our amazing work here. Of course, any company can offer corporate video services, but Beverly Boy Productions has decades of actual experience in corporate video filming. Corporate videos, promotional videos, and advertisements are not the same, even though some people think they are. Team Beverly Boy knows they are vastly different, so we can properly tell you about the different options so that you are able to pick the one for your brand. We serve all of North Tennessee, such as Franklin, Brentwood, Murfreesboro, Clarksville, and Lebanon.
What Is Nashville Corporate Video Marketing?
Nashville Corporate video marketing is not a promotional video. It does not focus on your products or services, but rather tells your company’s story. You may not think that is important, but consumers do. That is why over 80 percent of corporations make these films, and using corporate video marketing in Nashville allows you to create a film that gives your consumers what they want- you. This film tells about your company, its past, where it is going, and what consumers can expect from you as they support you in the future, which is a guaranteed way to create more loyal customers who are invested in seeing you succeed. When you choose to hire the Best Nashville corporate video production crew on the market, you are choosing to invest in your company by producing a film that will speak directly to your consumers. It’s a move you will be happy you made.
Vetting Nashville Corporate Video Making Companies
Researching the Nashville corporate video making companies available is the first step in the process. Then, narrow it down to which ones can truly handle corporate video production by determining which ones already have experience in such productions. It doesn’t matter if you run a small clothing business in Clarksville or a music store on 16th Street on Music Row, hiring a skilled company with a history of creating top-notch corporate videos in North Tennessee is essential. Get samples of videos, customer testimonials, and references so that you know the Nashville business video company is the best option for your project.
Choosing Your Nashville Corporate Video Company
After finalizing the Nashville corporate video company you wish to hire for your job, get ready to perform a consultation with them to determine the services they offer so that you get what you need within the budget you have set. Go into this consultation with the Nashville corporate video company with an in-depth plan and a solid budget lined out. Also, knowing what services you will need from them ahead of time is helpful and will save you and the Nashville corporate video makers a lot of time. These services can include location and talent scouting, props, and more, and all of them should factor into your budget. During the consultation, make sure they offer all the services you need, give you a final budget, and tell you a timeline. This will help ensure there are no surprises once filming starts.
How To Monitor Nashville Corporate Film Production Companies
You will soon see that Nashville corporate film production companies are extremely efficient when filming a corporate video. You haven’t chosen the right one if you get a company that seems to be lagging behind or is unorganized. You should be given updates on every step of the way, and if you aren’t, start asking questions. Any good company knows that when working with this type of video production, input from the company is great at keeping them on track, and if the company you have hired has experience in the Nashville corporate film production industry, communication with them will be easy. Always keep up to date and ask questions. This is the best way to make sure that you are getting what you paid for.
How To Use your Nashville Business Video Production
When the filming portion is finished, you will have a compelling Nashville business video production that you are able to share with your customers in order to inform them, or entice new customers. The question is- do you know what to do with the film now that you have it? When you select an experienced production company, they will generally provide services to help you get your film seen by your customers, either through television or Internet platforms. Be sure to ask if this is a service that is provided from the company when you are doing your initial consultation with them. Using your Nashville business video production is going to be the simplest part of the production process, though, because you will be able to share it with multiple audiences across multiple platforms at one time, making this a huge bang for your buck.