Making the Best Use of Your Louisville Corporate Video
Even having the Best Louisville corporate video production is a powerful marketing tool, Louisville corporate videos are not always successful. You can still get positive reactions from your corporate videos, though, if you make them authentic and compelling. No matter if you are showing off your video at Hometown Rising Festival in Louisville or looping it in your office in Downtown Louisville, your viewers can still be impressed with your work, and you can get results. High quality corporate videos will provide you with that opportunity, while low-quality videos are going to leave them confused and put them off from your business.
To get the most from your film, ask yourself what you want from your video and what goals it is meant to help you reach. Reaching employees with internal marketing will require very different types of Louisville corporate video than if you are promoting a product to an outside market.
More examples include repurposed video content for social media, which might be more effective than a homepage promotional video or still photos for your website, depending on your objectives, and a video that will be used for future email campaigns will need different content than what you’d use for television or using audio for radio-type services.
Louisville Corporate Video Production Cost
Doing business in Louisville, Kentucky, Jefferson County can get competitive, so helping your brand stand apart is important. Business objectives aside, you should also think about your target audience, the message you want to have associated with your brand, and the approach you want to take. Each of these will determine the type of video your company needs.
No matter your video, the price you pay will mainly depend on the duration of your film and the gear and staff used to make it a reality. There are many corporate video production companies in North Kentucky so this will help you stay on track with pricing. Also check out our per-hour pricing sheet of what affects overall corporate video production cost.
Louisville Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Louisville Corporate Pre-Production
When you think about Louisville corporate video production, there are three major phases you will encounter: pre-production, production, and post-production. Each are crucial in bringing your project to life.
With Louisville corporate pre-production, you’re getting everything lined out. When you work with a skilled crew, they will help you outline your project. You will share your ideas and a reference video, if you have one. A producer or director will then list out the entire production process, as well as create a script, if you need one. Your crew might also have to do extra research or work to get location permits or studio access.
Pre-production is basically the planning stage, and it cannot be skipped if you want to have a solid production. An expert team will work alongside you to make sure you’re satisfied with your project.
During the corporate production phase, things start really moving along. Your footage is recorded based on the planned scenes outlined in pre-production, and your team will work with every area (location, set, office, etc.) while keeping to your schedule and budget.
Every department of the corporate film making process works in production. The grip, electric, and design crews get started before camera and sound departments film. The production process truly depends on the type of video you’re creating. An explainer video, for example, will most likely require animators, not actors, but if you’re filming employee testimonials, you will probably include actors in your video. Additionally, this is the stage where B-roll footage is often filmed to be used in post-production.
Post-production is the final stage in making a top-quality corporate video. In this phase, footage is cleaned up and put into its proper sequence by editors. Editors will also adjust sound and color, ensure that visuals are perfect, and add in music and sound effects to round it all out.
Once your production has been edited and rendered, but before it’s finalized and taken to distribution, your crew will show you the finished product. If you want anything changed, that will be done before it’s given to you.
Once you are happy with the results, you’re good to go! You’ve finished corporate post-production and you will have your video. Now, you can share it at a meeting, on social media, or wherever you like!
Louisville Corporate Live Streaming
Live streaming and corporate webcasting is a unique way to communicate with your targeted audience, because unlike regular videos, Louisville corporate live streaming provides an experience for its viewers that allows them to feel as if they were there in-person. This is what makes live streaming so effective!
Live streaming in Louisville, Kentucky is often used for sharing an event or a product review. On some platforms, viewers can comment on your corporate streaming media, which allows it to show in other user’s feed.
Beyond social media, live streaming can also host business meetings through Louisville corporate live streaming. Employees from all over the world can join the stream you’re hosting. In fact, quarterly company webcasts are often utilized for this reason. The equipment needed for streaming live corporate events is easy to assemble, so a skilled crew should have no problems hosting one for you.
Best Practices for Louisville Corporate Video Production
First, check in with Louisville Chamber of Commerce to get some tips on filming here. We have listed our top tips for creating a top-quality corporate video, as well, and we recommend checking out these best practices before rolling with the corporate video production process.
Tip #1- Determine the purpose of your video. Of course, this will occur alongside a director or producer during pre-production, but going in with a clear idea of what purpose you want your video to serve saves everyone time and effort.
Tip #2– Be clear and concise. Shorter is often better when it comes to videos, and a high-quality video can be short and still capture attention.
Tip #3- Be sure to include branding. Use engaging content to concisely state your message. Then, make sure your logo or brand is seen clearly and your contact information is listed. Viewers won’t remember your company, otherwise.
Preparing Your Team for Corporate Video
Regardless if you are in the 40202, 40018, 40241, or the 40272 getting your team on the same page is important, and you can prepare your team for corporate video with your wardrobe. Film protocol dictates that anyone being filmed should not wear shirts with logos, brands, patterns or plain white or black tops.
For the most part, the type of pants and shoes you wear are up to you, as long as you ensure they go with your video’s theme. Also, having hair and makeup ready before you start shooting saves time. We recommend being natural on camera because authenticity is important for corporate video production.
If you’re filming corporate testimonials, get your questions ready for the customer or employee that you’re interviewing ahead of time. Questions like “How do we stand out from other options?”, “What was it like before you received our product or service?”, and “What would you tell someone who’s considering our services?” are appealing to your target audience and piques their interest about your business.
Hiring a Louisville Corporate Video Company
Get your ideas together and then find a company that can make them happen. With hundreds of video companies to choose from in Louisville, Kentucky and Lyndon, Okolona, and Highview, you will have your work cut out for you in finding one. When hiring a Louisville corporate video company, you should always look for video samples and responsiveness.
When people seek out a company, one of the first things they do is check out the ones with the highest reviews. We suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Also keep in mind that you can ask for samples. Look for consistency and make sure the quality of video you see is lining up with the reviews.
A professional company should quickly to respond to your inquiries. Oftentimes, you can get a free quote. That said, they should provide concise consultation that will make your job simpler. Look for responsiveness in communication to show that you are being seen as a priority to them.
We hope this helps in your search for Louisville corporate video production insights. Reach out to our team if you have more questions. We would love to help!