Essential Benefits of Corporate Product Videos
Corporate product videos are often created to increase conversions or sale for your brand, but do you realize that there are several other essential benefits that come from the production of this style or type of content?
The average business sells many different products or offers several services as part of their marketing mix. If you’re looking for ways to boost your business, consider these essential benefits of producing corporate product videos for your website or marketing efforts.
#1. Increased Sales
A corporate product video will help you to showcase key features of your products. While you may tell customers about your products, there’s nothing better than a visual representation.
In fact, 85% of consumers state that they are more likely to purchase a product after they watch a video. If you really want to increase your sales, corporate product videos are a must.
#2. Improved Engagement
Corporate product videos can be used to increase engagement on your website. In fact, website pages that include video content are more likely to keep the viewer on the page longer term.
Studies show that when a viewer sticks around for a longer duration they are more likely to convert into a paying customer – another essential benefit to producing corporate product videos for your brand.
#3. Doubt Elimination
Want to eliminate consumer doubt about the products you sell? Producing corporate product videos that showcase your products in action can do just that!
Studies prove that customers that see video representations of products, especially those that show products operating against competitors side-by-side, can quickly eliminate any potential doubt that the customer may have had in your brand.
#4. Higher Reach
Want to reach more customers? Producing corporate product videos represents a way of instantly creating content that will generate higher overall reach for your brand.
In fact, when you share corporate product videos with the customers that have interest in your products and ask them to share the videos with their friends or you post the videos on your social feeds, you can reach significantly more audience members in a fraction of the time.
#5. Increased Page Rankings
Nothing improves the page rank for your product pages more quickly than when you post corporate product videos directly to your product pages.
Make sure that the content on your website aligns closely with your product and that you take steps to optimize your video and the page for best results. Want to produce corporate product videos for your business? Give Beverly Boy Productions a call at 888-462-7808!