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Best Detroit Corporate Video Production Insights

When you’re considering producing a company video you want the Best Detroit corporate video production company to help you through the production process. Video campaigns are now designed for unique markets, which means that you can tell your brand’s story in a much more personal way that will reach more people than ever before. It’s key for targeting current customers and potential ones interested in your brand. 

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When you hire a Detroit corporate film company to create interesting videos for your company, you can trust that it is a worthwhile investment, but one that needs serious contemplation. 

Do you know how to create film that is both engaging and effective? Do you know where to share your video content, in order to reach more people?

If you don’t, don’t worry, because Top Detroit Corporate film makers do, and you want to work with the ones that know the ins and outs of this type of production.

Making the Best Use of Your Detroit Corporate Video

Video is a strong marketing tool, as you may know, but not all Detroit corporate videos succeed. Your corporate videos need to have substance and be compelling and concise if you want to see a good reaction from your audience.

No matter if you are hosting at the Michigan Renaissance Festival in Detroit or looping in your office in Downtown Detroit, your video content needs to stand out to make an impression.

High quality corporate videos will give you that, but low-quality videos will have your audience confused and turning away from your business.

To get started

First determine what your business goals are and what purpose your video needs to serve. If you want to reach your employees, you would use internal marketing, and that means you will need a different type of Detroit corporate video than if you were to promote a product.

More examples include- repurposed video content for social media might do more for you than a homepage promotional video or still photos for your website, depending on your content.

If you need to have email campaigns, you will not use the same type of content you’d see in television or using audio for radio.

 Repurpose Your Corporate video - Beverly Boy

Detroit Corporate Video Production Cost

Doing business in Detroit, Michigan, Wayne County is competitive, so that means you  need to be creative and work hard to stand out from the rest.

Your target audience, your message, and your approach, in conjunction with your goals, all affect the type of video your company will benefit most from.

No matter the video you want, the price usually depends on two main things. There are many corporate video production companies in South Michigan, so keep your pricing lined out with this information.

The length of your film and the type of equipment and staff you use will be the two biggest factors in your film’s final cost. Check below for the per-hour pricing sheet on corporate video production cost.

 corporate production rates

Detroit Corporate Video Production Pricing Sheet:

  • Video Director: $25/hour to $250/hour
  • Script Writer/Marketer: $60/hour to $150/hour
  • Video Editor: $60/hour to $175/hour
  • Cameramen: $25/hour to $400/hour
  • Actors/Presenters: $50/hour to $500/hour
  • Equipment: $25/hour to $100’s/hour
  • Studio Shooting: $100/hour to $400/hour
  • Narrators/Voiceovers: $100 to $400
  • Audio Files: $30 to $1,000
  • Video Rendering: $30/hour to $75/hour
  • B-Roll: 10% to 50% addition to shooting costs
  • ‘Miscellaneous Fees’: $100 to $1000’s

Detroit Corporate Pre-Production

When it comes to Detroit corporate video production, there are three phases you should be aware of: pre-production, production, and post-production. Each of these are important to a solid video project.

With Detroit corporate pre-production, your entire project gets lined out. The first thing your production crew will do is outline your project. Here, you will discuss what you need, any ideas you have, and show reference videos, if you have them.

A producer or director will schedule out the process and create a script if you need one. The crew may have to do extra work, especially if you need location permits or studio access. This, of course, depends on your type of film.

Pre-production helps you plan for the rest of the filming process, ensuring nothing is missed and that everything runs smoothly. A skilled team will work with you, each step of the way, to ensure that you are happy before moving to the next phase.

Corporate Production

During corporate production, your footage is recorded based on the plan from pre-production. An experienced team will be sure to stick to your budget and schedule, while also communicating with every area other team on the production, like the set, on-site filming, and more. 

The corporate film making process involves every party of the production. The grip, electric, and design crews will begin before camera and sound departments start filming, but you should keep in mind that the process will be unique to your particular video.

For example, an explainer video will probably not have actors in it, but if you are filming employee testimonials, you will most likely use real people. During production, B-roll footage is often filmed to be used in post-production.

 corporate video production tips

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Corporate Post-Production

Post-production is also an important step in making a top-quality corporate video. This is where your footage is organized and editors will adjust sound and color to ensure your scenes are perfect.

They will also enhance the footage, add music and sound effects, and make things flow seamlessly.

Afterwards, your production is edited and rendered. Then, your crew will show you the finished product and make any edits you ask for before going to distribution.

Once you are happy with the final results, you will have successfully finished a corporate post-production, the last step in the process. With your video in-hand, you can present it at an event, share it online, or do whatever else you may want!

Detroit Corporate Live Streaming

Live streaming and corporate webcasting are unique and exciting ways to communicate with your audience. Detroit corporate live streaming gives your audience an immersive experience that is superior and different to regular videos.

Viewers will feel as if they are there! This makes live streaming a great tool! Live streaming in Detroit, Michigan is often used for showcasing events, like a concert, or showing off an unboxing of a product.

Depending on where you hots the stream, viewers can comment and react to your corporate streaming media, which exposes your content to other users who were not calculated in your audience reach.

Other Purposes

Beyond social media, though, you can share meetings, conferences, and more through Detroit corporate live streaming. Employees all over the world can tune in and quarterly company webcasts are often used for this reason.

The equipment used in streaming live corporate events is simple to set up, so a trained crew will have no problems hosting one for you.

Best Practices for Detroit Corporate Video Production

First, check with the Detroit Regional Chamber to get tips and leads for filming in the area. Below are some tips for creating a top-quality corporate video for your company or brand.

List out these best practices before starting the corporate video production process.

Tip #1- Determine the purpose of your video.

A director or producer will help with this during pre-production, but knowing what you want from your video is a smart move.

Tip #2Be clear and concise.

Shorter videos can still be done with great quality. When possible, make your films concise and stellar- this will get and keep attention longer!  

Tip #3- Be sure to include branding.

Clearly list your contact information and your company identity in your video. Viewers cannot remember who you are if you do not brand properly.

Preparing Your Team for Corporate Video

preparing your team for the shoot

Whether you are located in the 48126, 48216, 48227, 48243., your team needs to work together. Prepare your team for corporate video by planning a wardrobe.

Dress Code

According to filming standards, anyone on camera should not wear plain white or black tops, bold patterns, or logos/brand names.

The type of pants and shoes you wear are up to you, unless otherwise stated. They should, however, fit the theme of the video. To keep things on schedule, hair and makeup should ready before filming begins.

Be Prepared

It’s highly recommended that being natural on camera is best. Your audience wants to see you- that is the key for corporate video production. 

When filming corporate testimonials, have questions prepared ahead of time.

Questions like  “What would you tell someone who’s considering our services?”, “How do we stand out from other options?”, and “What was it like before you received our product or service?” get people interested in your business.

Hiring a Detroit Corporate Video Company

After getting your ideas in line, it’s time to find a company that can make your project a reality. There are many companies to choose from in Detroit, Michigan and the nearby cities of Hamtramck, Highland Park, and River Rouge.

But before you make phone calls, do a little research. Check out these two things, first, before hiring a Detroit corporate video company: video samples and responsiveness.

Video Samples

Companies with high reviews get noticed, but we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Also, you can ask for samples. Look for consistency between the reviews you read and the quality of the videos you are watching.


A professional company should get back to you fairly quickly. You can often get a free quote for your project when you speak to someone at the company of your choosing, and they should provide concise consultation to make your job easier.

Look for responsiveness in communication to ensure that you and your questions are a priority to them. 

Detroit Corporate Video Filming With Beverly Boy

We have done unique Detroit corporate video filming for more than a decade, and we have been successful in helping clients in the southeastern Michigan area create quality video content that has reached viewers all over Detroit.

Of course, you will find that there are several companies offering corporate video services, but at Beverly Boy Productions we stand out, because we have actual experience in corporate video filming.

Some companies can’t even tell you the difference between corporate videos or promotional videos.

Get in Touch with Experienced Pros

But at Team Beverly Boy, we have the expertise in every area of our industry, so we can help you through the process and ensure that you choose the video type that is right for your project and your brand.

We are servicing the entire southeastern Michigan, including Rochester Hills, Farmington Hills, Franklin, and Ann Arbor.

What Is Detroit Corporate Video Marketing?

Detroit Corporate video marketing is something that can be used to share more information about you. While you want your customers to know your product, when they get to know you and your mission and vision, they are more apt to become loyal customers.

Film can help your audience understand the heart of your company and makes clients feel as if you are personally speaking to them. This is when utilizing corporate video marketing in Detroit can help your viewers understand more about your company and not just the services that you provide.

Just imagine how helpful this can be when your clients share the same values as you do. Working with experts in the Best Detroit corporate video production will be the worthwhile investment you want, as it will help you reach more people than ever before.

Vetting Detroit Corporate Video Making Companies

The first step is researching Detroit corporate video making companies and finding the best one to handle your project needs. As mentioned before, there are several companies claiming that they have what it takes.

But you want someone who has the experience in corporate video production that will actually help your brand grow and flourish.

Whether you operate a manufacturing company in Wayne County, or a consulting firm on Gratiot Avenue near Greektown, you’ll want to hire a company that actually has experience in corporate videos in Southeastern Michigan.

Ask them to provide you with video samples, so you can discover whether or not they are the right fit for your video project. When you’re looking for the right Detroit business video company, look at it as if you’re interviewing a candidate to be the right fit for a position.

Beverly Boy Productions film crew

Choosing Your Detroit Corporate Video Company

When you have chosen the right Detroit corporate video company for the video project, make sure that they do everything you need. You don’t want to hire a company on the spot, without knowing whether they provide specific services or not and if they offer them at the right price.

You need to do your research to ensure that you’re choosing the right Detroit corporate video company with the right budget and services. Do they write scripts or look for filming locations? These services will cost more.

Make sure that you go into your meeting with a list of services that you require. This will make it easier on you and ensure that your Detroit corporate video makers will do what you need them to.

You want to make sure they understand what services you want at the price you want, before filming even starts.

How To Monitor Detroit Corporate Film Production Companies

You’ll learn that there are several Detroit corporate film production companies that are highly efficient when it comes to producing corporate video. If you find that they aren’t, then you may need to keep searching.

When you start filming, you want the company to keep you abreast of the progress. If they don’t, ask them questions about what’s going on.

When you need this type of video production, you want to make sure that you are listening to people with experience in the Detroit corporate film production industry. You want to make sure it’s done correctly.

If they aren’t asking you for input on edits or changes, then this may be a sign that something is amiss in production.

How To Use your Detroit Business Video Production

When filming is complete, your Detroit business video production has given you something that you can use to draw more attention to your company. But, do you know where and how to use it?

This is also something that you can depend on your video company for. Many good companies can actually help you get it on air and share it on the right online platforms. Ask if the service is offered by the company that you are choosing.

When you have the completed Detroit business video production, you’re now at the easiest part of the production process. All you have to do is share it with as many people as you like, wherever you like, making it a worthwhile investment.

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