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5 Reasons to Produce a Video Series for Your Business

A video series offers a unique way to engage an audience and keep them coming back for more. Done right, video series’ have the potential to generate deep interest for viewers that keeps them engaged in ways that individual video concepts alone simply cannot do. Check out these 5 reasons to produce a video series for your business and what this powerful addition of video can do for you.

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Connecting with a wider audience through a video series allows your business or brand to not only dive deeper into a topic of interest but also to help consumers better understand more complex insights that you really cannot possibly focus on with a single video alone.

A series is a valuable tool that you can use to build your brand. Let’s take a look at why you should produce a video series for your business.

1. The More the Merrier

Search engines recognize when you have a single video versus a linked series of videos covering a particular topic.

Especially when complex topics are covered, which would you rather? A quick video that barely touches on the topic’s complex nature? Or, a series of videos that gradually dives deeper into the complexity of the topic providing stronger details and greater insight with each video? Google prefers the latter!

When you post a video series for your business it shows that you have an expert opinion on a complex topic and that you are delivering a full host of answers to the audience.

Your competitor with a single video cannot possibly deliver stronger topic support and Google will realize that, rewarding your video series with higher rankings than the single video competitor.

2. Consistency is Key

camera crew producing a video series

Social media loves to see consistent posting of content. A video series allows you to consistently post your content, one after another, which creates more engagement and interest for your viewers.

A video series that actively focuses on creating interest for the next video in the series will captivate your audience and have them waiting for your next video to be released.

Great video content, that is delivered consistently on social media is key to developing a strong social following. In fact, studies have proven that consistency is more important than quality when it comes tom providing content on social media.

Therefore, if you can deliver both consistency and quality, you’re winning for sure!

3. Suspense is Addictive

Building a series of videos for your business allows you to create a sense of suspense that rewards your audience for coming back to see what you have to say next.

Have you ever noticed how people who like scary movies tend to REALLY like scary movies? It’s more than just how the average person would enjoy an action flick. It’s an addiction of sorts.

This is because suspense is addictive! People who enjoy dramas, soap operas, and even horror movies are addicted to the suspense that comes from wondering what happens next in the story.

As a business owner, you can use the addictive nature of suspense to your advantage. Produce a video series that keeps viewers actively awaiting the next video in suspense. The result–your audience will already be thinking about the next video before they even finish the current footage of the series!

4. Brand Recall & Remembering Your Business

Video series can be used to help your target audience get to know your brand and come to recall your brand later on. A series of videos helps you to get in front of the target audience more frequently which can aid in getting viewers to remember your business.

This is vital for new businesses that need brand recognition on their side as they work to build up a user base.

Having a series of videos allows you to get in front of your target audience several times. When a viewer is aimlessly watching a video, the chance for them to stream right into the next video without a second thought is very strong.

However, what if the second video, and the third were all from your brand? Something like that would surely be remembered by viewers!

As your viewers see your business videos more frequently, they also begin to develop a stronger sense of trust in your brand.

As you communicate your values through video to a wider audience on a more frequent basis you are also increasing the total amount of trust that viewers will have in your brand and what you have to say.

Viewers begin to feel as if you know them and understand them–both qualities that can lead to increased sales and conversions for a brand!

5. Become the Authority

Proving to your audience that you are an authority on a specific subject is sometimes all it takes to drive conversions and this is one of the many benefits of a video series. It certainly shows Google that you deserve higher rankings!

As you provide video content in a series that dives deeper into complex topics, you are proving your authority on the subject matter. Eventually, viewers are going to associate your business or brand with the topic.

The next time they need help on a specific topic of interest they will come straight to your brand for the answers.

A video series is a great way for your business to establish a wide and committed audience that is ready to hear what you have to say. Are you ready to get started with a video series for your business? Contact Beverly Boy Productions at 888-462-7808 to get rolling on your next video series!