5 Ways Video is Used in Interactive Event Marketing
Interactive event marketing, also sometimes referred to as experiential marketing, is a relatively new form of attraction that drives consumer behavior while building connections. According to 65% of brands, interactive event marketing correlates with positive sales and is very important. But what is this marketing phenomenon?
Experiential marketing, or interactive event marketing, is the use of various experiences that are build around the audience to produce an immersive and engaging opportunity for brands to connect with consumers at events. The goal of these marketing initiatives may vary from something so simple as generating more exposure for the brand or as defined as keeping a consumer engaged for a set period of time while using that time to reinforce a brand message. Throughout interactive event marketing initiatives, video is often used as the primary means of delivering the engaging experience. In fact, we’ve outlined 5 ways that video is used in interactive event marketing.
1. Event Promo Videos
Interactive events often include vendors that showcase their past promos and events to attendees to spark up the excitement. Consider using event promo videos at your vendor table to help people see how you have engaged with past events and what they could participate in at your exhibit. Event promo videos are easy to produce and can be used for promoting future events too.
2. Live Q&A Video Series
Video is being used for live question and answer sessions at major events both online and in-person. The use of live Q&A sessions that are recorded and shared with event attendees can spark up a conversation and help to encourage more event engagement. We see this happening at many virtual conferences and at in-person events, too.
3. Social Media Teasers
These short videos are great for use during interactive event marketing sessions. They consist of 30-second or less content series that you can post on your social profiles to boost engagement among event attendees. Use hashtags to help event attendees find the video content that you’re sharing and, you could even take it a step further and ask attendees to share their own video representations of the event using the same hashtags.
4. Interactive Event Marketing Recaps
Videos that recap what happened at your interactive event are a great way to continue to generate buzz around your event and keep your audience talking. Consider sharing these videos on your event website, social profiles, and in your email newsletter to keep members and those who were not fortunate enough to attend engaged.
5. Close Up Videos
The use of close up shots to create emotion around your interactive event marketing is an absolute must. These events are deeply emotional experiences. Whether the emotion is that of profound learning or profound joy, capturing it on the faces of those who attend is important. Consider grabbing shots of attendee expressions at your event for use in future interactive event marketing videos.
Need help using video in interactive event marketing campaigns? Give Bevelry Boy Productions a call today to get started.