6 Ways a Fashion Product Promotion Video will Help You Sell More
When it comes to promoting fashion products, visuals are key. There’s no better way to promote jewelry, clothing, or an exceptional fashion brand than with video. If you’re looking for ways to increase sales of the various fashion products your brand provides, producing a fashion product promotion video just might be the difference between whether your fashion brand succeeds – or not.
From increased organic traffic and brand reputation, to higher click-through-rates and conversions, producing a fashion product promotion video to show off the details of your brand and make an impact on your audience can help you sell more, too! Just checkout these 6 ways that a fashion product promotion video will help you sell more products.
Rise Above the Competition on Social Media
Whether you’re already a social media influencer, or you’re trying to be, producing a fashion product promotion video that you can share on social media will help you rise above the competition and make a recognizable name for your brand. Producing promotional videos that you can share on social media platforms such as Instagram, Facebook, and Pinterest will help you rise steadily above your social competitors as you stand out more and connect with your target audience.
Create Social Video Ads to Promote a Collection
Are you marketing a new collection for your brand? Consider producing a fashion product promotion video that highlights each piece in your collection and sharing the video ads on social media to promote the collection. You’ll be almost guaranteed to get more sales and you’ll be more likely to stand out against all the noise across social platforms where other fashion brands are actively engaging. Videos are a great way to set yourself apart from the competition and generate more sales.
If you’re new to the creation of videos for social media advertising, keep in mind that the use of video on social media is incredibly valuable. Not only do video posts get 48% more views, many consumers state that they purchased from a brand after seeing branded video content on Facebook, TikTok, Twitter, Pinterest, or another social media platform.
Drive Organic Traffic to Your Website
Did you know that the addition of a fashion product promotion video on your product pages will literally drive more organic traffic to your website? Google has announced that brands who use video are more likely to rank first page. To top it off, Google is showing video thumbnails in 26% of search results in order to encourage click-through-rates on its listings. Some even go as far as to say that the fastest possible way to increase your organic rankings is to add video content to your pages!
The addition of video will improve your search engine rankings, particularly as Google admits that pages with video are almost 30% more likely to rank in the top 10 of the search results. All other SEO aside, if you’re running a fashion brand and you’re struggling to rank, video is the way to go! Higher rankings equals more traffic and basic numbers tell us that higher traffic generally equals higher sales.
Increase Engagement & Generate More Sales
The addition of a fashion product promotion video in your email marketing campaigns or on social media will increase engagement with your fashion brand resulting in higher overall sales. If you’re not already utilizing video to increase engagement between consumers and your brand, consider the following:
- Video content is shared 120% more than text and image content combined.
- Video promotions are as popular as photo promotions on Facebook.
- 52% of marketers say video gives them the best ROI.
- 64% of consumers make a purchase after seeing a branded video on social media.
These are just some of the potential statistics that prove the value of including video in your marketing campaigns if you’re interested in generating more sales.
Improve Email Click-Through-Rates
The inclusion of fashion product promotion video content in your email marketing campaigns can help you generate more sales in a number of ways. First off, the addition of video to your emails can increase your click through rates by up to 300%. Additionally, just adding the word “Video” to your email message line will result in up to 7% higher open rates as compared to message lines that do not include the word. And finally, sales teams that use videos in their email marketing campaigns have reported 16% higher open rates and 26% increase in replies to their offers. In other words, the use of video in email marketing increases sales!
Fashion Product Promotion Videos Increase Consumer Interest
Product videos represent some of the easiest, and most powerful, forms of video content for a fashion brand to produce, particularly when they’re looking to increase sales. The production of a fashion product promotion video will provide a clear, close-up look of the product, and how it appears in use so that the viewer can imagine him or herself with the item. This is a great way to convert a prospective customer’s intentions and encourage them to purchase from you.
As you can see, there are a variety of different ways that you can use a fashion product promotion video to increase sales of your fashion brand. All you really have to do is get started!