Techniques on Composition and Framing in Film

Techniques on Composition and Framing in Film As a filmmaker, Composition and Framing in Film represent two very important considerations that should be made with literally every shot that is captured. If you’re new to filmmaking, and you’ve never thoughtfully picked up a camera with the intent of producing something elaborately pieced together to amaze […]

What is the Difference Between Shot Reverse Shot and Eyeline Match?

What is the Difference Between Shot Reverse Shot and Eyeline Match? Various camera movements and filmmaking techniques are employed in order to maintain continuity in film so that the audience does not immediately notice that edits or the mechanisms of filmmaking have been engaged in the sharing of a visual story. [blog-contact email=”email” label=”continuity editing […]

Top Examples of a Customer Testimonial Video and Why they Work

Top Examples of a Customer Testimonial Video and Why they Work When you look at any Examples of a Customer Testimonial Video, what do you think? You probably start thinking about what it is that makes each example valuable to the business or brand. If you’re thinking that each customer testimonial video you see probably […]

The Best Customer Testimonial Videos Start with the Best Questions

The Best Customer Testimonial Videos Start with the Best Questions Producing a customer testimonial video that represents a business is a tall order. Get it right, and the business stands to gain a significant share of revenue, conversions, leads or other variable benefits from the video. Get it wrong, and not only does the business […]

What is the Ultimate Goal of Continuity Editing?

What is the Ultimate Goal of Continuity Editing? When a cinematographer provides the best coverage for the editor, and the editor does their job so well that the audience has no idea where editing has taken place throughout the film, we could say that continuity editing has been achieved. Continuity editing represents the steps taken […]

Expert Tips on Creative Talking Head Video Interview Shoots

Expert Tips on Creative Talking Head Video Interview Shoots Video is an incredibly powerful marketing tool that can be used across virtually any vertical and for all industries. The talking head video has been proven to increase conversions, boost audience trust, and increase reach for businesses and brands. These expert tips on Creative Talking Head […]

5 Benefits of B2B Talking Head Video Marketing for Your Brand

5 Benefits of B2B Talking Head Video Marketing for Your Brand As a B2B brand, video marketing should be a key focus for your campaigns as video currently accounts for upwards of 80% of digital media online. If you’re not already utilizing B2B Talking Head Video Marketing as a major part of your digital marketing […]

Film Shot Composition Basics for Professional Framing

Film Shot Composition Basics for Professional Framing Ask any film editor and they’ll tell you that their greatest struggle when it comes to creating the final cut is the footage that they’re given to work with. Great footage leads to a great final cut, but less than acceptable footage leaves a lot of work for […]

What are the Fundamental Building Blocks of Continuity Editing?

What are the Fundamental Building Blocks of Continuity Editing? Continuity editing represents a unique approach in which filmmaking and the post-production editing that takes place within a film is considered a success if the audience cannot tell that any special filming techniques or editing tricks have been employed. The editor’s job is very important for […]

What is Screen Space in Film & How is Offscreen and On-Screen Space Defined?

What is Screen Space in Film & How is Offscreen and On-Screen Space Defined? The steps that a filmmaker takes to carefully plan Screen Space in Film are often under-appreciated. There is so much that a cinematographer must consider when it comes to composition and determining what to include within the screen space and how […]