How to Promote a Virtual Event with Video

Promoting a virtual event is something that many entrepreneurs must accomplish particularly as more and more events are taken to the internet for virtual or hybrid interaction. Learning how to promote a virtual event with video is certainly an important stepping stone for successful event promotion. With consumers engaging in more video content than ever before, it’s only fitting that video be used to promote your virtual event via your social media platforms, on your website, and in email campaigns.

Create Anticipation with Virtual Event Highlight Reels

The first step to promoting your virtual event is to create a sense of anticipation so that your audience can’t wait to see your event and engage. Virtual event highlight reels are a great way to build up that anticipation and present your event to the world. Consider creating highlight reels that showcase your past event insights and posting them on your social media platforms and within your website several months ahead of the actual event for best results. 

Create a Virtual Event Intro Video

Learning how to promote a virtual event with video is all about reaching out to a wide audience so that you can generate hype and create a sense of urgency or anticipation around your upcoming virtual event. A virtual event video that introduces the event, keynote speakers, and other pertinent details associated with the event is key. This video should be shared on your virtual event website as well as on your event social media platforms and in email marketing campaigns.

Posting videos that showcase your upcoming event online will raise awareness around the event and generate a sense of anticipation around the event. This should be done several weeks in advance of the virtual event in order to generate maximum hype and exposure. 

Create Short Social Media Clips

These can be produced either from your initial videos or separately. The idea is to create several social media clips that you can share across various platforms to reach your target audience with details and insights about your upcoming virtual event. Consider engaging clips that show off your keynote speakers, key details about your virtual event, or even details pertaining to your event sponsors. 

These videos can be very short, under 30 seconds, but they should be incredibly engaging and exciting. You want your social media audience to love the content you share so that they will be more likely to share and engage with it. The average video is shared up to 1200% more than a static image post on social media, so this is an excellent opportunity for you to promote your virtual event with video. 

Create Virtual Event Sponsor Highlight Videos

Highlighting the sponsors that support your virtual event is another great way that you can focus on promoting your event. Learning how to promote a virtual event with video that showcases your sponsors is something that not all event holders will do, but it is something that will further prove that your event is not only supported by outsiders but that it’s also the type of event that your audience might want to engage with. Some audiences will choose events based solely on the sponsor so this is a great way to reach those unique audience members that might come across your virtual event due to a particular sponsor’s profile.

Create an Event Countdown Video

The use of video to countdown the days leading up to your event is another great way to generate hype around your event the week leading up to the actual event. Consider creating several short, countdown videos that showcase the upcoming event and offer unique, never before mentioned insights into the event to build the hype around the upcoming event. 

The event countdown videos are ideal for use in your email outreach to remind potential event attendees of the upcoming event in the days leading up to your virtual conference, tradeshow, or similar event. Simply share the videos via email toy our email list of potential or signed up attendees and wait for the event to see just how effective this event promotion can be!

Figuring out how to promote a virtual event with video is certainly something that requires some trial and a bit of experience. What works for one event or audience might not always be as effective for the next. Your job is to figure out how you can appeal to your target audience effectively so that you can promote your virtual event in a way that attracts interest, generates increased hype around the upcoming event, and results in a widespread and satisfied number of audience attendees when your event launches.

Want to learn more about how to promote a virtual event with video? Give Beverly Boy Productions a call! We specialize in event promotion and have more than two decades of professional video production experience that we put into each and every project we work on. We can’t wait to work with you on promoting your next virtual event.