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What is How-to Video Production

What is How-to Video Production?

How-to video production includes the conceptual planning and script writing as well as filming, and post-production editing of instructional video content that is used to help the audience solve a problem or otherwise learn how to perform a task. 

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Videos are Trending

The use of how-to videos to help audiences solve problems is one of the fastest growing forms of content sought after online. In fact, not only does video content in general make up more than 80% of online searches, according to YouTube, “How-to” video searches increase by as much as 70% year-over-year and account for millions of hours of video watched via the platform each month.

Successful creation of how-to videos that will compete in the vastly competitive environment online requires the support of a production crew that will assist in the creation of how-to videos for your business, brand, or enterprise. 

What is a How-to Video?

How-to videos provide tutorials that educate and engage the audience while teaching them how-to achieve a particular task or solve a problem. These types of videos are incredibly popular online and can help businesses to build awareness among potential customers and gain following. 

Tutorial videos show the audience how to perform the various steps required to complete a task in a logical, pre-defined order. Typically, how-to videos are simple, easy to follow, visual representations of the step-by-step process involved in performing a task.

The visual aids are accompanied by audible instructions that dictate the steps involved in performing the process in a clear, and concise manner. 

What is How-to Video Production?

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How-to video production includes the conceptual planning and script writing of a tutorial video as well as the filming and post-production editing of the instructional content.

The creation of a how-to video represents a unique opportunity for business owners and brands to provide their audiences with explanations of how-to perform tasks that are important to them or how to solve problems they are likely to face. 

How-to video production includes the following:

  • Concept planning and script writing for the video.
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  • Multi-camera setup to film the instructional video. Typically includes 3 camera views or more, and for complex how-to videos that include a storyline approach to teaching, filming may take place on-location versus in-studio.
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  • Lighting and audio setup to ensure appropriate professionalism in how-to video creation.
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  • Post-production editing, voice-over or narration, and addition of music and other sound clips to make the video more engaging and interesting for the audience.

Animated How-to Video Production

Motion Graphics Explainer Video

Sometimes how-to videos or instructional videos are better as animations. Animated how-to videos or animated explainer videos are actually incredibly popular and make up a large share of the overall market share of how-to video content.

Producing an animated how-to video is slightly different than live-motion how-to video production, but the overall concepts are similar. The purpose is still to teach or train your audience to perform a task in simple, logical steps. 

Animated how-to videos include the following steps:

  • Video script writing.
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  • Storyboard creation.
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  • Animation concept planning.
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  • Animation creation.
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  • Background music addition.
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  • Narration.

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Get a How-To video production quote here!

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These steps, similar to the steps used to create a live-action how-to video, are used to produce a how-to explainer style video that teaches the audience how-to perform the desired task while delivering the instruction in an engaging, and interesting, way.

Want to learn more about how-to video production? Give Beverly Boy Productions a call at 888-462-7808!

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