5 Benefits of Choosing to Virtual Webcast Your Event

The decision to virtual webcast you’re in-person event has several major benefits. Not only will you have the power to increase event attendance by providing access to those who cannot visit in-person, you’ll also have greater reach for your audience and the potential to increase ROI.

In fact, virtual webcasting an event can be an extremely cost-effective way of growing your in-person events with minimal impact on the bottom line. Check out these benefits to choosing to virtual webcast you’re in-person event.

#1. Increased Reach

Your in-person events only have the capacity to reach so many people. Geographic restrictions hinder many from attending. Further, issues like COVID-19 could hinder in-person event attendance now as well.

However, when you virtual webcast your event, streaming it online provides the ability for people from any region to attend and eliminates issues or concerns of health that COVID may have mustered up.

#2. Lower Cost to Access

When you virtual webcast your events you’re providing attendees an opportunity to take part in your event without costly travel or accommodation expenses.

In fact, the decision to virtual webcast your events reduces total cost of access as attendees will not be required to spend money on meals, travel, transport, or any of the other fees generally incurred with convention or in-person event attendance.

If you can find ways to shift some of this spending to your event itself, you’ll greatly increase your ROI.

#3. Create Urgency

The decision to virtual webcast your event can be highly beneficial in creating a sense of content urgency among your attendees. Consider the use of timely events such as live streams that are only available at a particular time. This will create a sense of urgency for attendees to be involved as they will want to be sure they don’t miss out. This is also the best time to offer unique product or service offerings during your event and maximize sales.

#4. Improved Convenience

The decision to host your in-person event as a virtual webcast offers convenience for your attendees.

Instead of attendees being stuck in traffic traveling to your event, and then waiting in lines to get inside, and having to take time off work to do it all. The virtual webcast provides improved convenience to your tribe.

Consider using virtual webcast events to launch new products or services. Attendance will be significantly higher thanks to the improvements in how convenient it is to attend.

#5. Higher ROI

The bottom line — hosting your in-person event as a virtual webcast can increase your ROI. Live streaming your event provides an additional revenue source for attendees to engage and spend.

Consider offering VIP access, specialty offerings, and unique revenue builders for your virtual webcast.

To increase ROI, make sure that you collect an entrance fee and that you provide plenty of opportunities to purchase merchandise or add-ons while attendees engage. Need help shifting your in-person event to a virtual webcast? Give Beverly Boy Productions a call today.